Author: George Xing

Indiegogo Insight: Length Matters — 40 Days and 40 Nights

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There is a common misconception that longer campaigns are more likely to reach their goals simply because they have more days to work with. Our data shows that campaigns that are “too long” can actually be less likely to reach their goal than those that stay within a certain length — 40 days. According to … read more

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Indiegogo Insight: Contributing to other campaigns helps yourself

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When raising money for your own campaign, don’t forget to contribute to other campaigns too! Our data shows that campaign owners who also contribute to campaigns that are not their own raise a higher percentage of their goal — and are also more likely to be successful. We find that campaign owners who contribute to … read more

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Indiegogo Insight: Winning the Middle Game

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Our data shows that, on average, campaigns raise the most money during the beginning and end of their timeline. We find that successful campaigns raise, on average, 49% percent of their goals during the first and last 10% of the campaign length. However, even successful campaigns exhibit a drop-off in funding during the middle of … read more

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Indiegogo Insight: Perk Pricing Practices

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When considering how to price your perks remember: lower value perks attract more total contributions, while higher value perks raise a higher percentage of total funds. Though each campaign is different, we recommend offering strong perks priced at $25, $50, $100, $500, and $1000. We found the $25 perk is the single most claimed perk, … read more

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