Campaigns that set their goal to be between $50,000 – $75,000 raise more money on average than campaigns that set their goal to be $100,000. This happens for two key reasons: First, a lot of evidence shows keeping campaign momentum up is a high driver… read more
Campaigns that reach their goal, on average, set their deadline to be 47 days. 64% of campaigns reach their goal before that deadline. On average their goal is reached on the 36th day of their campaign–11 days before their deadline. In contrast, average deadline for all… read more
87% of campaigns that reach their goal exceed it. On average these campaigns exceed their goal by 31%. When creating your campaign, setting the right goal is the first step towards reaching it! Though the average goal reached on Indiegogo is around $3700, setting… read more
70% of campaigns meeting funding goal have between 3-8 perks. Perks are rewards, incentives, and gestures of thanks that you can create to help give possible funders incentives to fund your campaign. Creating the right amount of perk options, at the different contribution amounts, is… read more