Whether you’re on the fence about running an Indiegogo campaign (do it!) or are halfway to goal, collecting as many related tips and hints as possible is always advisable. Here at Indiegogo, we see a lot of lists that make a lot of suggestions, and… read more
By now, you might have heard about the amazing story behind the Karen Klein campaign whose story has been published in over 2500 international news outlets, but what about some of the numbers behind the amazing success story? Contributions have come in from over 80 countries. As… read more
Campaigns that set their goal to be between $50,000 – $75,000 raise more money on average than campaigns that set their goal to be $100,000. This happens for two key reasons: First, a lot of evidence shows keeping campaign momentum up is a high driver… read more
34% of funders visit your campaign two or more times before contributing. What does this mean for campaigners? Don’t be afraid to reach out to people more than once! Not everyone who visits your campaign decides to fund it right away, and as your campaign… read more
Half of funders who contribute more than once to the same campaign do it within 2 weeks. 62% of campaigns reaching their goal have repeat contributors. The key to their success is dedication to their contributors- thanking them and keeping them engaged immediately after they contribute. One… read more
On average, campaigns that reach their goal raised one-third of their funds within the first quarter of their campaign lifetime. Campaigns reaching their goal have an average deadline of 47 days. For most successful campaigns, raising a 1/3 of their goal took less than two weeks… read more
85% of campaigns that reach their goal receive their first contribution within one day of going live. Your campaign’s first contribution builds momentum for your fundraising effort. On average, campaigns which reach their goal receive their first contribution in one day. In contrast, campaigns which don’t… read more
70% of Indiegogo campaigns reaching their funding goal set their deadline for less than 60 days. Intuitively, it may seem that providing more time for your campaign will allow you to raise more funds, but our data indicates that campaigns which run for shorter… read more
87% of campaigns that reach their goal exceed it. On average these campaigns exceed their goal by 31%. When creating your campaign, setting the right goal is the first step towards reaching it! Though the average goal reached on Indiegogo is around $3700, setting… read more