Danae/Founder & COO FOOD – Dunwell Donuts These vegan donut makers are adopting a PBS style approach to perks by charging a premium ($50 for 3 donuts), showing the flexibility of the platform. Cool perk idea: name a donut! Erica/Marketing DirectorCOMMUNITY – Dan Friesen Fire… read more
There are up to ten ways online you can digitally push out updates for your IndieGoGo campaign. Whilst it’s best to include a mix of promotional channels, Twitter has proven to be an effective facet to online promotional activity. Crowdfunding contributions can come virally from… read more
Who says you can’t crowdfund? Any idea, passion or vision can be realized on our platform, all it takes is the simple action of making today the day to start it. Renowned Marketer and published Author, Seth Godin, outlines 20 ways that ideas rise to… read more
Danae/Founder & COODESIGN – Lovecraftian Letters Talk about niche. Magnetic fridge word series product using the poetry of Howard Phillip Lovecraft – the radical 20th century master of weird fiction, who died in 1937. Eric/Founder & CTOSMALL BUSINESS – La Casa Azul BookstoreThis was sent to… read more
In order to raise contributions, providing incentives such as perks gives your audience the motivation to feel there is an exchange taking place, not just a transaction. We’ve highlighted in the past how framing your perks provides context to how contributors choose which increments they… read more
The success of Drive, Eat, Blog campaign saw two old friends from Washington DC embark on a cross-country culinary adventure from their hometown to San Francisco. Wanting to turn their baking blog into a boutique bakery they needed to conduct necessary research to launch their… read more
More than 50 million Americans do not have health insurance, and even if their family is fortunate enough to have “good” health insurance, serious illnesses often require out of pocket expenses that can become staggering. Medical costs cause more than 60 percent of all personal… read more
Q1. Tell us about your campaign…. your inspiration, goals, why it’s important to you!I wanted to create a temporary exhibit showcasing art jewelry in NYC. It is a small but thriving community and it is under-represented in the city. I was searching for this place and eventually I realized I… read more
Eric/Founder & CTOTECHNOLOGY – XStylus Touch for the iPadGreat example of inventor and maker projects which are normally high in funding. These campaigns tend to go viral very quickly making it important amidst the early adopter crowd. Kate/Customer HappinessMUSIC – Beat Jazz SystemThis guy has… read more
Designing perks for your campaign is the bread and butter of your efforts. Contributors can be attracted to what you're trying to fundraise for but providing incentives and rewards is what will create actual action in contributions. Every week we round up the week’s perks that we’ve… read more