Archives for September 2011

IndieGoGo Team: Campaign Round Up!

Danae/Founder & COO FOOD –  Dunwell Donuts  These vegan donut makers are adopting a PBS style approach to perks by charging a premium ($50 for 3 donuts), showing the flexibility of the platform.  Cool perk idea: name a donut!  Erica/Marketing DirectorCOMMUNITY – Dan Friesen Fire Relief This campaign is helping a friend out after a fire, … read more

5 Steps on How to Increase Your Twitter Followers

There are up to ten ways online you can digitally push out updates for your IndieGoGo campaign. Whilst it’s best to include a mix of promotional channels, Twitter has proven to be an effective facet to online promotional activity.  Crowdfunding contributions can come virally from beyond your networks if you discover the nodes in your … read more

IndieGoGo Ideas Lab: Making It Happen

Who says you can’t crowdfund?  Any idea, passion or vision can be realized on our platform, all it takes is the simple action of making today the day to start it. Renowned Marketer and published Author, Seth Godin, outlines 20 ways that ideas rise to the surface. The most poignant is the notion that ‘Ideas … read more

IndieGoGo Team: Campaign Round Up!

  Danae/Founder & COODESIGN – Lovecraftian Letters Talk about niche.  Magnetic fridge word series product using the poetry of Howard Phillip Lovecraft – the radical 20th century master of weird fiction, who died in 1937. Eric/Founder & CTOSMALL BUSINESS – La Casa Azul BookstoreThis was sent to me by my mom who's a librarian.  A business woman … read more

Good Perks: How to Draw Contributors

In order to raise contributions, providing incentives such as perks gives your audience the motivation to feel there is an exchange taking place, not just a transaction.  We’ve highlighted in the past how framing your perks provides context to how contributors choose which increments they want to commit to.  Whilst price can lead the way … read more