Posts from July 2012

July 31, 2012 · Tips & Insights

Indiegogo Insight: Winning the Middle Game

Our data shows that, on average, campaigns raise the most money during the beginning and end of their timeline. We find that successful campaigns raise, on average, 49% percent of their goals during the first and last 10% of the campaign length. However, even successful… read more

July 27, 2012 · Behind The Scenes, IGG

Team Indiegogo’s Campaign Roundup (7/27/12)

Amanda/Product Let’s Get Jack a Van! Location: Oakland, California Parents work hard to provide for their kids, especially those with special needs. Lou is a rock star! Andrew/Growth Calligraphuck: Exquisitely profane letterpress cards Location: Brisbane, Australia Incredible stationery. Hilarious and well-designed. You won’t be able to walk a… read more

July 20, 2012 · Behind The Scenes

Team Indiegogo’s Campaign Roundup (7/20/12)

Amanda/Product Aldea Baking Project Location: Piura, Peru It’s exciting to see the impact a single oven can have on these orphans and the community that supports them! I am inspired by these volunteers’ commitment to empowering The Aldea. Bret/Customer Happiness Surfer Grrrls Brazil Location: San Francisco, CA… read more

July 17, 2012 · Tips & Insights

Indiegogo Insight: Perk Pricing Practices

When considering how to price your perks remember: lower value perks attract more total contributions, while higher value perks raise a higher percentage of total funds. Though each campaign is different, we recommend offering strong perks priced at $25, $50, $100, $500, and $1000. We… read more

Team Indiegogo's Campaign Roundup 7.13
July 13, 2012 · Behind The Scenes, IGG

Team Indiegogo’s Campaign Roundup (7/13/12)

Andrew/Growth Who Gives A Crap – toilet paper that builds toilets Location: Melbourne, Australia I give a crap! A great viral campaign with an even better cause. Crista/Catalysts CABORCA 2012 SEASON Location: New York, New York It’s great to see this NYC based theater company thinking outside… read more