Author: Nic B

12 Insights for 2012

On average, campaigns raised 20% more in 2012 than they did in 2011. Successful campaigns took an average 11 days preparing for their launch. Core campaigns ran an average 49 days in 2012, as opposed to 60 in 2011. Successful campaigns fundraised for 39 days.     33% of dollars contributed were altruistic dollars (dollars … read more


The Karen Klein Bus Monitor Campaign: By the Numbers

By now, you might have heard about the amazing story behind the Karen Klein campaign whose story has been published in over 2500 international news outlets, but what about some of the numbers behind the amazing success story? Contributions have come in from over 80 countries. As of midnight June 23rd, the campaign has raisied over $640,000 … read more

Indiegogo Insight: Setting a Higher Goal Doesn’t Always Mean More Money

Campaigns that set their goal to be between $50,000 – $75,000 raise more money on average than campaigns that set their goal to be $100,000. This happens for two key reasons: First, a lot of evidence shows keeping campaign momentum up is a high driver for success: 85% of campaigns that reach their goal receive … read more

73% of People That Reach Their Goal Spend At Least A Day Creating Their Campaign

73% of people that reach their goal spend at least a day creating their campaign before going live.   It’s a good idea to spend some time making sure your campaign is complete before going live. People that spend at least a day creating their campaign are 18% more likely to have a pitch video, … read more


Indiegogo Insight: Nearly 40% of Active Campaigns Receive Money From Multiple Countries

Fact: With campaigns in and contributions from over 200 countries, Indiegogo is a global funding platform. Among all active campaigns, 39% receive money from multiple countries. Average contribution amount across Indiegogo is $74. People from ten countries have an average contribution amount that exceeds that! What does this mean for you as a campaign owner? Offer … read more