Four Fundamentals of Fundraising

Image courtesy Flickr user Surat Lozowick. Crowdfunding may be a new way to raise money, but people have been fundraising forever. Let's take a look at some of the basics of fundraising and how they might apply to running your campaign. Create a relationship with your contributors. First, give your potential contributors something. Don't make … read more

6Qs with The Makepeace Brothers

  "…the perfect way to include our fans in what we are up to, make enough money to finish our record, and do it in a really positive way." –Conor Gaffney on utilizing IndieGoGo From Germany to Argentina, the loyal fans of "roots-based rock" band The Makepeace Brothers made sure that the band's newest album … read more

9 Smart Ways to Use Facebook to Promote Your Campaign

After email, Facebook is the most powerful ‘share’ tool you have in your arsenal. It is responsible for eliciting more contributions to campaigns on IndieGoGo than any other social networking tool. However, some of us fear “blasting” our friends and family repeatedly with the same message. So today we wanted to share with you a … read more

Five Things I Learned About Crowd Funding for A Small Business

(Originally Posted to Markets of New York City) This past weekend, my first foray into the world of crowd funding came to a happy, successful conclusion. Posting my project on IndieGoGo.com, I managed not only to meet, but to exceed the target funding goal for my project to add high quality videos to my website. … read more

6Qs with Ryan Oakley of “Nelson Walking Audio Tour”

"People connect with stories, so tell the best one you possibly can."  Many of you have probably never heard of the small town of Nelson in the province of British Columbia, Canada, but resident Ryan Oakley wants you to hear about Nelson and the wonderful stories that surround it through the "Nelson Walking Audio Tour." … read more