Indiegogo Insight: Campaign Success Rates Double With First Contribution

  Our data shows that the probability a campaign will reach its goal doubles once the first contribution is received, quadruples once it reaches 10% of its goal, and is more than five times as likely once 25% of the goal is raised. The inaugural contribution to your campaign is the first step towards building … read more

6Qs With Donny from Foodaissance

Brooklyn's culinary scene has diverted the world away from Manhattan, the once-considered mecca of gastronomy, towards a borough known for it's DIY makers, flea markets, artists studios and thriving community of artisan food entrepreneurs. Local photographer, Donny Tsang, wanted to capture the people behind a range of delicious and emerging brands including Robicellis, Liddabit Sweets, P&H … read more

6Qs with Julie from Apple Bottom Bakery

The success of Drive, Eat, Blog campaign saw two old friends from Washington DC embark on a cross-country culinary adventure from their hometown to San Francisco.  Wanting to turn their baking blog into a boutique bakery they needed to conduct necessary research to launch their small business.  Armed with a hungry belly their travel quest … read more

6Qs With Mia Hebib from Oblik Atelier!

 Q1. Tell us about your campaign…. your inspiration, goals, why it’s important to you!I wanted to create a temporary exhibit showcasing art jewelry in NYC. It is a small but thriving community and it is under-represented in the city. I was searching for this place and eventually I realized I should try to create it. Since the community is so small … read more

So You Think You Can’t Do PR?

Launching a campaign takes work but where the real elbow grease needs to be applied is in PR.  Not only does it serve as a powerful vehicle to promote your idea or product but it serves to raise exposure around your crowdfunding efforts, even increasing contributions.  Maintaining your GoGoFactor rises you up the ranks to … read more