Indiegogo Basics

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1. What is Indiegogo?

Indiegogo is the world’s most established crowdfunding platform. Crowdfunding is the process of pooling money from many different people to make an idea happen. Indiegogo is a way to discover projects that people are passionate about all over the world; where you can take action to help create more of what you love.


2. It’s easy to get started

There are no criteria for what kind of project can become an Indiegogo campaign, other than that they respect our Terms of Use.

Start Your Campaign

  • No fees to create a campaign
  • No obligations or commitments
  • Go live when you’re ready

3. We’re here to help

A great campaign takes hard work and thoughtfulness, and we want you to feel empowered every step of the way. That’s why we’re always here to help. We’ve been helping our campaigners raise funds since 2008. Along the way we’ve built all kinds of tools and resources to make campaigners as successful as possible. We recommend starting with the campaigning section of the Indiegogo Playbook, and by looking around on our blog. If you can’t find what you’re looking for, feel free to contact us and we’ll get back to you within 24 hours.


4. Trust and Safety

Indiegogo takes trust and safety very seriously. We combine proprietary detection algorithms, community reporting, and a Trust & Safety team to protect the integrity of our platform. We’re TRUSTe Certified, and have been an accredited member of the Better Business Bureau (BBB) since 2012. Learn more.

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5. Love for Nonprofits

Indiegogo offers a 25% discount on our platform fees for any campaign that is raising funds for a nonprofit institution registered as 501(c)(3) in the United States. Contributions to these campaigns will be processed by FirstGiving and will be tax-deductible. Verified NonprofitCampaigns that are set up to raise funds on behalf of a 501(c)(3) nonprofit organization will have a “Verified Nonprofit” badge placed on the campaign page to certify to contributors that funds will go directly to a verified nonprofit. How to set up your campaign as a verified nonprofit


6. Two ways to raise money

Launching a campaign is absolutely free. Before you launch your campaign, you’ll choose between Flexible and Fixed Funding. If you reach your goal:

  • With either a Flexible or Fixed Funding campaign you’ll keep funds you raised, but be charged a fee of 4% of your raised funds.
  • If you’re a Verified Nonprofit, your fee is only 3%.

If you don’t reach your goal:

  • With a Flexible Funding campaign you’ll keep the funds you raised, but be charged a fee of 9% of your raised funds.
  • With a Fixed Funding campaign you won’t keep the funds you raised, all of your contributors will be refunded, and you won’t be charged any fees.

If you receive funds, there is an additional payment processing fee of 3-5%, depending on your selected payment options. Learn more about Indiegogo fees and pricing.


7. Contributing is rewarding

We’ve found that people usually contribute to campaigns for four different reasons: people, passion, participation, and perks. Often, people contribute to support other people—maybe contributing to the campaign of a friend or another inspiring individual. Others contribute because they’re passionate about a mission, such as women’s health or elementary education. Others are motivated by a desire to participate in something big, like building a new community center in their hometown. And often, people contribute to receive perks, the cool things or experiences they get in return for their contributions. Try it out—explore campaigns, make a contribution and help an awesome idea come to life. Learn more about contributing.


Next: Before Your Campaign

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