September 7, 2011 · IGG

Funding for Crowdfunding: Indiegogo Raises $1.5 Million


Today Indiegogo announced its first round of funding.  I am proud and honored to be surrounded by an exceptional team of investors, founders, and team-members.  To the entire Indiegogo community, thank you for your support in getting us here, and we are looking forward to continuing to work and grow together.

Global Crowdfunding Platform Indiegogo,

Raises $1.5 million in Funding

Investors Led By Metamorphic Ventures, MHS Capital

& Zynga Co-Founder  

San Francisco, CA- September 7, 2011 — Indiegogo, the world’s leading global crowdfunding platform, today announced that it raised $1.5 million in funding led by Metamorphic Ventures, MHS Capital and Steve Schoettler, Co-Founder of Zynga. The investment will fuel the company’s growth and enhance the online experience for customers worldwide with a particular focus on making the site and its analytics more accessible to consumers, strategic partners and the media.

Indiegogo provides an online platform for anyone with a passion or business idea to seek funding worldwide without risk of losing funding if their goals are not met.  Founded in January 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell, Indiegogo pioneered the concept of crowdfunding online.  To date, over 40,000 Indiegogo campaigns have raised essential funds in over 200 countries – from the first affordable consumer 3D printer in the UK to a cupcake company in Brooklyn to a successful liver transplant in the Congo to breakout musicians in Australia.

“We are very excited to have such seasoned entrepreneurs joining as investors,” said Slava Rubin, CEO and Co-Founder of Indiegogo. “This round of financing enables us to expand our funding platform to more customers and partners around the world.”

Indiegogo’s enormous campaign diversity spans technology, philanthropy, arts, food, health, education, and small business – virtually any passion one aspires to fulfill. Indiegogo is the only company with under $1 billion in revenue that was invited to partner with the Startup America Partnership, an organization working to help young companies grow in order to create jobs in America.

“Indiegogo provides a proven platform for big thinkers to turn their ideas into real-world success stories, creating jobs and improving lives along the way,” said Scott Case, CEO of the Startup America Partnership.  “We’re always happy to see our partners grow in order to provide more services to startups.”

In addition to focusing on individual campaigns, Indiegogo has established several partnerships for business-to-business opportunities, including collaboration with Fractured Atlas, a non-profit organization that serves a national community of artists and art organizations.  Fractured Atlas surpassed $1,000,000 in funding after only a few months on Indiegogo – an industry first.

Additional prominent investors backing Indiegogo include: Actarus Funds (Stephan Paternot, Co-Founder of the, Georges Harik (one of Google’s first employees), ff Venture Capital, Penny Black, Allen Morgan (Managing Director of Idealab’s New Ventures Group), Boris Wertz (W Media Ventures), BoldStart Ventures, Brendan Synott (Co-Founder of Bare Naked), David Straus (Co-Founder of Withoutabox) and Robert C. Wolcott, Professor at the Kellogg School of Management. Indiegogo also announced that Steve Schoettler, Co-Founder of Zynga, and Lewis Gersh, Managing Partner of Metamorphic Ventures, will join the company’s board of directors.

About Indiegogo

Indiegogo is the world’s leading self-serve open-funding platform.  Anyone in the world with a dream to make their idea a reality can easily create a campaign to raise money, offer perks and maintain 100 percent ownership.  Indiegogo is headquartered in San Francisco, CA.

For more information, visit and follow at and


Rose Levy

Goldin Solutions