Your Backers Are Investors – Treat Them That Way

Congratulations! You did it. You completed a successful Indiegogo campaign by being meticulous and having a solid campaign plan. Take a deep breath and pat yourself on the back. Now that your campaign is funded, the best way to continue the momentum is through open communication with your backers.  Whatever stage your project is in, … read more

How Cinemood Used Crowdfunding to Tap Into an International Market

On April 19, we launched a crowdfunding campaign to raise funds for Cinemood, a storytelling mini portable projector that helps to enhance early childhood development. We raised a whopping $120k in just two months. Because this kind of crowdfunding success does not happen overnight, we wanted to share a few of the steps we took … read more

Campaigners of the Week: Artists, Women in Tech, Dads and more

Because crowdfunding is all about connecting people globally to help bring ideas to life, we like focusing on the stories and people behind the projects. Whether it’s a Turkish artist, a Burning Man innovator, or even a group of young high school entrepreneurs, these entrepreneurs continue to succeed, long after their campaign: Film It would … read more

Design The Perfect Perk Strategy For Your Campaign

Your campaign is nearly ready for launch. Congratulations! Now that you’ve invested countless hours planning, collaborating, and working tirelessly to get to this point, you want the world to know about your launch and back your campaign. Perks are rewards offered in exchange for a contribution and are a great way to incentivize people to … read more

DIY: Cold Brew, Coloring, Holograms and more

As Indiegogo has evolved, we’ve always stayed close to our mission: to “eliminate the gatekeeper and give everybody [an] opportunity” to make their ideas a reality. We’ve done this over and over again, and the coolest part is that every day we are eliminating barriers and making access to entrepreneurship easier. It’s pretty good to work … read more