Tag: crowdfunding

Bring Out the Crowd and Bring on the Funds: A Guide to Building an Audience for Crowdfunding

Embarking on a crowdfunding journey? When it comes to building your audience, the more people you can get to back your idea the better — but that can be easier said than done. From email lists to social media to meeting potential backers firsthand, gathering a large crowd to fund your idea takes a lot … read more

How Being a Great Storyteller Will Make You a Successful Crowdfunder

“While delivering life-saving medicines to remote communities around the world, Kapil Dev Singh realized that his ‘high-end’, waterproof gear was making him sweaty and uncomfortable in the hot and humid conditions…’ And thus begins the story of the birth of the Mishmi Takin shoes. Crowdfunding platforms bring people together to help entrepreneurs pursue their dreams. … read more

5 Products That Solve Your Pokémon Go Problems

Have you found yourself crawling under small spaces, running down alleyways more than usual or walking in circles through the park lately? You and about 8 million other people. The Pokémon GO craze is spreading worldwide, bringing augmented reality (AR) to the masses and drawing people outside. We know that all this hunting can come … read more

Forget the Viral Videos and Build Your Email List

Summer 2014. I have just become employee number 5 in a startup called FirstBuild, a company wholly owned by GE Appliances. Our mission: to create the next generation of home appliances through open innovation. The idea was to create a brand, a factory and a philosophy that would allow us to be more nimble, reducing … read more

Growth Hacking: Find your niche and focus on culture

Two years ago, Airtame was successfully crowdfunded on Indiegogo. Last week, I wrote about the whirlwind experience and how we quickly learned that listening to your customers and focusing on your brand is critical to long-term success. In today’s post, you can read more about how we identified our “tribe” of customers and growth-hacked our … read more