Whether you’re on the fence about running an Indiegogo campaign (do it!) or are halfway to goal, collecting as many related tips and hints as possible is always advisable. Here at Indiegogo, we see a lot of lists that make a lot of suggestions, and… read more
34% of funders visit your campaign two or more times before contributing. What does this mean for campaigners? Don’t be afraid to reach out to people more than once! Not everyone who visits your campaign decides to fund it right away, and as your campaign… read more
Half of funders who contribute more than once to the same campaign do it within 2 weeks. 62% of campaigns reaching their goal have repeat contributors. The key to their success is dedication to their contributors- thanking them and keeping them engaged immediately after they contribute. One… read more
Campaigns that offer a $25 perk raise 35% more money than those that don’t. We’ve written about how important it is to offer a compelling $25 perk. Perks priced at $25 are the most popular perk claimed on Indiegogo, and they offer an exciting and affordable way… read more
85% of campaigns that reach their goal receive their first contribution within one day of going live. Your campaign’s first contribution builds momentum for your fundraising effort. On average, campaigns which reach their goal receive their first contribution in one day. In contrast, campaigns which don’t… read more
Campaigns that reach their goal, on average, set their deadline to be 47 days. 64% of campaigns reach their goal before that deadline. On average their goal is reached on the 36th day of their campaign–11 days before their deadline. In contrast, average deadline for all… read more
December is known as a month where giving is prioritized. According to a seven year* study, one-third of online giving happens in December. Funding on Indiegogo also sees a boost in December. For example, the average campaign contribution is $86 in December, 13% higher than… read more
Campaigns that post media to their gallery after launching raise 81% more money than those who don’t. Once campaigns get a gallery going, the more they post the more money they make. Campaigns with 10+ pieces of media in their gallery make more than 2.5… read more
One of the things that sets crowdfunding apart from fundraising is that, with crowdfunding, your contributors actually get something back from your campaign in the form of unique perks. Great perks motivate contributions. But even if you're not giving away an iPad you can still… read more
Image courtesy Flickr user Surat Lozowick. Crowdfunding may be a new way to raise money, but people have been fundraising forever. Let's take a look at some of the basics of fundraising and how they might apply to running your campaign. Create a relationship with… read more