January 19, 2012 · Tips & Insights

Indiegogo Insight: Campaigns Reaching Their Goal Have an Average Deadline of 47 Days.


Campaigns that reach their goal, on average, set their deadline to be 47 days. 


64% of campaigns reach their goal before that deadline. On average their goal is reached on the 36th day of their campaign–11 days before their deadline. 


In contrast, average deadline for all campaigns raising money is 56 days.

Having a shorter campaign improves your buzz and virality. People are less likely to put off contributing if there is a sense of urgency about your campaign.  Some campaigns even include the campaign length as part of their title. For example, Madi is a 5 year old girl that is fundraising for the 50 days before her birthday. Her campaign is simply titled: ‘Madi’s 50 Day Birthday Challenge’.  

When creating your campaign, there a few factors to consider:

  • How much time do you and your team have to run the campaign? Running a campaign takes endurance and you should put forth an effort throughout your entire campaign lifetime. Don’t launch a 120 day campaign but only run it for 30. Additionally, our data shows that teams do better, so Do-It-With-Others and spread the work over multiple people.
  • How much money do you need and when will you need the money? Campaigns with higher goals want to allow for the extra time. However, if you need the money sooner then it’s best to design a shorter deadline.
  • What is the schedule of your outreach strategy? Bear in mind that potential funders can come about through press mentions and social media influencers who are promoting you. Their active support will require time, so consider this when you are planning the life span of your campaign!

Remember, every campaign is unique, and we have many successful campaign with deadlines ranging from 2 days to 120 days! The focus point is the amount of time and energy you are able to put into the campaign in order to make it financially fruitful for you.