Category: Tips & Insights

[VIDEO] Equity Crowdfunding: What Is It?

You may have heard this term ‘equity crowdfunding’ tossed around in the media, or perhaps you’ve seen Indiegogo mention it in an email or social media post. But what does equity crowdfunding actually mean? Also referred to as crowd investing or investment crowdfunding, equity crowdfunding under Title III of the JOBS Act (aka Regulation Crowdfunding … read more

E-Commerce 101: No One Buys the Ugly Duckling

This is a guest blog post from online tech retailer Newegg. The transition to e-commerce from crowdfunding is a tricky one to navigate, and without proper attention to the right details, your carefully-crafted product could go unnoticed. At Newegg, we’ve launched thousands of new items, reaching over 32 million customers. In working with these entrepreneurs, we’ve … read more

Bring Out the Crowd and Bring on the Funds: A Guide to Building an Audience for Crowdfunding

Embarking on a crowdfunding journey? When it comes to building your audience, the more people you can get to back your idea the better — but that can be easier said than done. From email lists to social media to meeting potential backers firsthand, gathering a large crowd to fund your idea takes a lot … read more

Ask the Expert: Four Things to Know About Manufacturing Overseas

From finding the right supplier to overcoming language barriers, choosing to manufacture your product in China can be as challenging as it is beneficial — even for experienced entrepreneurs. When deciding on a Chinese manufacturing partner, there are a lot of things to consider. To help you make an informed decision, we caught up with … read more

Live Webinar – How to Create the Perfect Pitch for Crowdfunding

Your idea is genius — but can you sell it to backers? As you prepare to launch your crowdfunding campaign, knowing how to pitch your product can make all the difference. From organizing your thoughts to putting your idea into words, crafting a pitch can be tricky. How can you be sure you’re presenting your … read more