January 4, 2023 · IGG, Tips & Insights

7 Expert Tips To Make The Most Out of Your CES Experience


CES is back and better than ever, with attendance expected to hit six figures according to CNET. If you’re an innovator, entrepreneur, and creator looking to make a splash, you don’t want to miss out on this opportunity to showcase your product or service to a massive audience. To help you crush it at CES 2023,  the Indiegogo team has put together a list of tips and recommended events. Read on!

1. Define your goals

Before you even step foot on the CES floor, make sure you have a clear idea of what success looks like for you and your business. Do your research and speak with industry experts to set realistic goals and KPIs. This will help you measure the return on investment after CES.

2. Got a booth? Make a lasting first impression

The design of your booth is crucial for attracting attention and making a statement. While you want to stay true to your brand’s voice, don’t be afraid to get creative and make a statement that will stand out. Be authentic to your brand’s voice and you’ll stand out from the competition.

3. Nail your pitch

You never know who you might run into at CES and your time is limited, so make sure your elevator pitch is concise and showcases the value of your product or service. Aim for a 30 second pitch that hits all the key points.

4. Network like a pro

Networking is a crucial part of any trade show, and CES is no exception. It is a great venue to make new connections, and potentially score some major partnerships. Remember – today’s casual chat could be tomorrow’s perfect fit for your business idea.  So share in the spirit that is the world’s largest consumer electronics show.  The show kicks off with this official CES party.  Indiegogo will be in attendance. Will you? Get all the details here.

Can’t make the CES Membership Party?  No problem! Don’t miss out on the opportunity to make valuable connections. Connect with us at any of the events below:

Thursday 4 p.m. – Launch Ready: Crowdfunding GTM Strategy, Korean Pavilion 

Thursday 6 p.m. – CES Member Party

Friday at 1 p.m. – Unconventional Strategies for Startup Success with Indiegogo CEO Becky Center, Eureka Park

5. Be prepared for the unexpected

Despite your best efforts and as much as we all wish it wasn’t true, things can and will go wrong at trade shows. Make sure you have a plan in place for handling any technical or energy issues that may arise.

6. Follow up with an exit strategy

The work doesn’t stop once CES ends, but what happens is entirely up to you. So be sure to take notes to remember important conversations. Make sure to have a strategy in place for following up with valuable connections, including custom email campaigns, social media, and digital advertising long after CES 2023 wraps.

7. Connect with Indiegogo

If you’re attending CES and looking for personalized support and advice from crowdfunding experts, don’t hesitate to reach out to Indiegogo via email.

With a clear definition of success, a strong first impression, a perfect pitch, networking skills, preparation for the unexpected, and a solid follow-up plan, you can set yourself up for success at CES 2023.

And with the added support of the Indiegogo team, you can take your business idea to new heights. Make the most of your time at CES 2023 and come out on top!

Attending CES and want to connect with a crowdfunding expert in person or after the show?  Email us here.