Unsure how to launch a crowdfunding campaign? Looking for promotion ideas? Want to hear how other campaigners hit their goals? Taking your idea from concept to market is a fun and exciting journey – and at every step, creators like you should have access to guidance, encouragement,… read more
Every student in every school should have the opportunity to learn computer science. That’s what Code.org—a Seattle-based nonprofit set up to encourage computer-science education says, and they’ve launched the Hour of Code for Every Student campaign, to help make it happen. The campaigners, led by… read more
Campaigns that have 4 or more external links on their campaign raise 103% more money than those who don’t. The takeaway: If you have a personal website, Facebook page, Twitter feed, or YouTube channel, put the link on your campaign. Complimenting your campaign page… read more
Indiegogo campaigns with a pitch video raise 114% more money than those without one. Having a great pitch transforms your idea into a shareable, fund-able campaign. Pitching your campaign with video gives funders a direct window into the personal stories and dedication that form the… read more
Campaigns that post media to their gallery after launching raise 81% more money than those who don’t. Once campaigns get a gallery going, the more they post the more money they make. Campaigns with 10+ pieces of media in their gallery make more than 2.5… read more
Campaign owners that provide an update at least once every 5 days raise 218% as much money as campaign owners that update less often. As we’ve shown before, the more updates you send out the more money you raise. In fact, campaigns which send… read more
Launching a campaign takes work but where the real elbow grease needs to be applied is in PR. Not only does it serve as a powerful vehicle to promote your idea or product but it serves to raise exposure around your crowdfunding efforts, even increasing… read more
Sometimes it's hard to step outside of ourselves and see our campaigns the way others might see them. Of course we know why we're seeking funding on IndieGoGo and why people might be interested in our campaign, but from time to time, we stumble at… read more
Art Monastery Summer Programming has several elements of a really great pitch and we wanted to share them here with you so you can apply their smarts to your own campaigns. (Plus, it's a really great program! Check it out here.) A pitch video that… read more
This Insight has Been Updated: Click Here to See Updated Post On average, the campaigns on IndieGoGo that send 11 or more updates to their contributors, raise 137% more money then projects that don't. This results in over $1000 more money towards their funding goal.… read more