Campaigns that have 4 or more external links on their campaign raise 103% more money than those who don’t.
The takeaway: If you have a personal website, Facebook page, Twitter feed, or YouTube channel, put the link on your campaign. Complimenting your campaign page with external online assets builds credibility, and enables you to tell a more robust story.
Here’s a breakdown by link type.
The external link section of your campaign looks like this:
You can add them during the creation process.
Kids of the Gulf, a documentary sharing the stories of kids and families affected by the BP oil spill of 2010, links directly to their YouTube channel where they feature interviews, discussions, and clips from their project.
Alice Walker: Beauty in Truth, a film about the life and times of American writer, Alice Walker, links to their Twitter where they tweet their gratitude, words of wisdom, and other links to their followers.
If you have an online presence outside of Indiegogo make sure to share it with your prospective contributors in order to maximize your funding.