We’re launching some exciting tools to help you raise more funds on Indiegogo!
Unlimited Campaign Extension
Extending your campaign allows you to offer more value to your potential backers and empowers you to leverage marketing levers to hit your crowdfunding goal while creating a sense of urgency and excitement. You’ll now be able to extend your campaign unlimited times up to a total of 60 days.
Crowdfunding campaigns are automatically set for a maximum run time of 60 days. However, we’ve seen success when testing extending campaigns, which is why we’re now offering you the ability to extend your campaign multiple times.
Wondering how this could work for you? Here are some uses:
- Offer an early bird perk with a limited duration when you first launch your campaign
- Extend the campaign for longer for a slightly higher perk price
- Extend the campaign with a smaller discount
- Do a 30-day extension, making it a grand total of 60 days
Once you run your fully-extended 60 day campaign, what comes next?
Continue to Raise Funds in InDemand
InDemand is the next phase of your crowdfunding campaign! With InDemand, you can raise money post-campaign while capitalizing on your crowdfunding success. When your crowdfunding campaign ends, you can continue raising funds without setting a new fundraising goal or deadline date.
Your campaign will automatically move into InDemand once your live campaign ends. This ability to continue to raise money post-campaign lets you capitalize on your crowdfunding success as you start producing, manufacturing, and delivering your product. Our stats show that InDemand helps raise an average of 123% more funds than the initial funding phase. If you would like to opt out of InDemand, go to your settings tab and uncheck the “Opt into InDemand” box.
Not sure if these tools are right for you? Check out these resources to help you decide:
We are here to help you at every step from concept to market. Tell your story and build your backer community on Indiegogo with campaign extension and InDemand.
