If you’re crowdfunding a new product, when is the right time to launch its dedicated website? Most successful campaigners do so weeks or months before their campaign ever begins. The reason lies in pre-launch marketing, an increasingly important tactic for any crowdfunder. Essentially, backers, journalists, and potential retail partners are all more likely to pay … read more

$250K in flash funding, IoT connectivity, access to developer resources and new distribution channels to eligible entrepreneurs Entrepreneurs looking to tap into Indiegogo, the global innovation platform, now have new incentives and new tools to help bring their dreams to life. AT&T is teaming up with Arrow Electronics and Indiegogo through the Arrow Certification Program. … read more

Tired of wasting plastic wrap and foil in your kitchen? Now there’s an easier way to keep your food fresh. UniLid is a patent-pending storage lid that fits all shapes and sizes with a unique leftovers tracking feature. Indiegogo and Ingram Micro Commerce & Lifecycle Services have teamed up to give away 10 UniLid sets. … read more