As you build your campaign, you’ve probably thought about driving backers to your campaign by posting on social media and PR. But, did you know that single most effective way to convert visitors into backers is actually plain-old email? It’s true. We’ve analyzed hundred of… read more
You have a great idea to share, and you want to start building a product to solve a big problem. Right on! Before you jump in and pour a lot of resources into making it happen – make sure you take a really important step:… read more
Fact: With campaigns in and contributions from over 200 countries, Indiegogo is a global funding platform. Among all active campaigns, 39% receive money from multiple countries. Average contribution amount across Indiegogo is $74. People from ten countries have an average contribution amount that exceeds that! What… read more
Campaigns that take those six actions raise 8 times more money than campaigns that don’t. What do these six actions have in common? They show that you are committed to your campaign and are investing time and effort to ensure it succeeds! Here is some… read more
53% of campaigns that reach their goal have a pitch video that is under three minutes long. 87% have a pitch video that is under five minutes long. At this point, video has become an integral part of the web. On Indiegogo, having a… read more
62% of campaigns that reach their goal have repeat funders. This reinforces our advice to stay connected with your friends, followers, and funders throughout the campaign process. One way to engage is by creating new and limited edition perks. In fact, 20% of repeat contributions… read more
Fixed Funding campaigns receive funds if they reach or exceed their goal. You can see some of the differences between Fixed and Flexible Funding in this blog post. Fixed and Flexible Funding campaigns share many of the same drivers of success. No matter the funding… read more
Campaigns that reach their goal, on average, set their deadline to be 47 days. 64% of campaigns reach their goal before that deadline. On average their goal is reached on the 36th day of their campaign–11 days before their deadline. In contrast, average deadline for all… read more
70% of Indiegogo campaigns reaching their funding goal set their deadline for less than 60 days. Intuitively, it may seem that providing more time for your campaign will allow you to raise more funds, but our data indicates that campaigns which run for shorter… read more
On Indiegogo, flexible funding campaigns can offer two different payment types: credit card or PayPal. Campaigns that offer both credit card and PayPal see a 28% increase in their number of contributions as opposed to campaigns that only offer one option. Every campaign is different, and… read more