Last week, we released Part I of our essential tips for running an Indiegogo campaign, which covered planning and launching a successful campaign. This week, we’re focusing on your campaign’s back half – maintaining momentum and wrapping it all up once you hit your goal.… read more
Campaigns that take those six actions raise 8 times more money than campaigns that don’t. What do these six actions have in common? They show that you are committed to your campaign and are investing time and effort to ensure it succeeds! Here is some… read more
34% of funders visit your campaign two or more times before contributing. What does this mean for campaigners? Don’t be afraid to reach out to people more than once! Not everyone who visits your campaign decides to fund it right away, and as your campaign… read more
53% of campaigns that reach their goal have a pitch video that is under three minutes long. 87% have a pitch video that is under five minutes long. At this point, video has become an integral part of the web. On Indiegogo, having a… read more
Half of funders who contribute more than once to the same campaign do it within 2 weeks. 62% of campaigns reaching their goal have repeat contributors. The key to their success is dedication to their contributors- thanking them and keeping them engaged immediately after they contribute. One… read more
62% of campaigns that reach their goal have repeat funders. This reinforces our advice to stay connected with your friends, followers, and funders throughout the campaign process. One way to engage is by creating new and limited edition perks. In fact, 20% of repeat contributions… read more
60% of campaigns that reach their goal receive contributions from more than one country. Indiegogo is the world’s leading funding platform, with contributors from over 190 countries. Amongst all active campaigns, 39% receive money from multiple countries. On average, across IndieGoGo, contributions come in from… read more
Campaigns that offer a $25 perk raise 35% more money than those that don’t. We’ve written about how important it is to offer a compelling $25 perk. Perks priced at $25 are the most popular perk claimed on Indiegogo, and they offer an exciting and affordable way… read more
On average, campaigns that reach their goal raised one-third of their funds within the first quarter of their campaign lifetime. Campaigns reaching their goal have an average deadline of 47 days. For most successful campaigns, raising a 1/3 of their goal took less than two weeks… read more
85% of campaigns that reach their goal receive their first contribution within one day of going live. Your campaign’s first contribution builds momentum for your fundraising effort. On average, campaigns which reach their goal receive their first contribution in one day. In contrast, campaigns which don’t… read more