February 23, 2012 · Tips & Insights

60% of Campaigns That Reach Their Goal Receive Contributions From More Than One Country.


60% of campaigns that reach their goal receive contributions from more than one country.


Indiegogo is the world’s leading funding platform, with contributors from over 190 countries. Amongst all active campaigns, 39% receive money from multiple countries. On average, across IndieGoGo, contributions come in from over 100 countries each month.


There are a few things you can do to make your campaign accessible to our large community of international funders.

  • Offer a unique local perk. You live in an awesome city- share something exclusive to your geographical region that people around the world would want. The campaign, The Genius of a Place, offered a unique local secret Tuscan recipe for panzanella.
  • If you’re targeting people who speak different languages, write your campaign description in multiple languages and include subtitles in your videos. International campaign, Sands of Silence, which delves into the complex and stark world of human trafficking, has written its description and included video subtitles in both English and Spanish.
  • Clarify and include information about international shipping with your perk options. Having transparency about timing and cost will encourage more interest in your perks from overseas.
  • Use the global nature of the internet to your advantage! Utilize social media tools and reach out to relevant bloggers, and press all over the world.