Tag: indiegogo insights

PR Planning Demystified: Step-by-Step Guide to Rocking PR

Most campaigners understandably focus their time and energy on building an amazing product, project or idea – however, some miss one of the most important keys to attracting an audience to their campaign: PR. Understanding how to build an effective PR plan can often make the difference between attracting new people and contributors to your … read more

Essential Tips for Running an Indiegogo Campaign (Part II)

Last week, we released Part I of our essential tips for running an Indiegogo campaign, which covered planning and launching a successful campaign. This week, we’re focusing on your campaign’s back half – maintaining momentum and wrapping it all up once you hit your goal. Let’s go! MAINTAINING MOMENTUM 1. Alert the media Put simply, … read more

The Karen Klein Bus Monitor Campaign: By the Numbers

By now, you might have heard about the amazing story behind the Karen Klein campaign whose story has been published in over 2500 international news outlets, but what about some of the numbers behind the amazing success story? Contributions have come in from over 80 countries. As of midnight June 23rd, the campaign has raisied over $640,000 … read more

Indiegogo Insight: Setting a Higher Goal Doesn’t Always Mean More Money

Campaigns that set their goal to be between $50,000 – $75,000 raise more money on average than campaigns that set their goal to be $100,000. This happens for two key reasons: First, a lot of evidence shows keeping campaign momentum up is a high driver for success: 85% of campaigns that reach their goal receive … read more

Indiegogo Insight: 34% of Funders Visit Your Campaign Two or More Times Before Contributing

34% of funders visit your campaign two or more times before contributing. What does this mean for campaigners? Don’t be afraid to reach out to people more than once! Not everyone who visits your campaign decides to fund it right away, and as your campaign gains traction, the likelihood that they will contribute increases. As the old adage … read more