Most campaigners understandably focus their time and energy on building an amazing product, project or idea – however, some miss one of the most important keys to attracting an audience to their campaign: PR. Understanding how to build an effective PR plan can often make… read more
Last week, we released Part I of our essential tips for running an Indiegogo campaign, which covered planning and launching a successful campaign. This week, we’re focusing on your campaign’s back half – maintaining momentum and wrapping it all up once you hit your goal.… read more
By now, you might have heard about the amazing story behind the Karen Klein campaign whose story has been published in over 2500 international news outlets, but what about some of the numbers behind the amazing success story? Contributions have come in from over 80 countries. As… read more
Campaigns that set their goal to be between $50,000 – $75,000 raise more money on average than campaigns that set their goal to be $100,000. This happens for two key reasons: First, a lot of evidence shows keeping campaign momentum up is a high driver… read more
34% of funders visit your campaign two or more times before contributing. What does this mean for campaigners? Don’t be afraid to reach out to people more than once! Not everyone who visits your campaign decides to fund it right away, and as your campaign… read more
Half of funders who contribute more than once to the same campaign do it within 2 weeks. 62% of campaigns reaching their goal have repeat contributors. The key to their success is dedication to their contributors- thanking them and keeping them engaged immediately after they contribute. One… read more
60% of campaigns that reach their goal receive contributions from more than one country. Indiegogo is the world’s leading funding platform, with contributors from over 190 countries. Amongst all active campaigns, 39% receive money from multiple countries. On average, across IndieGoGo, contributions come in from… read more
Campaigns that offer a $25 perk raise 35% more money than those that don’t. We’ve written about how important it is to offer a compelling $25 perk. Perks priced at $25 are the most popular perk claimed on Indiegogo, and they offer an exciting and affordable way… read more
On average, campaigns that reach their goal raised one-third of their funds within the first quarter of their campaign lifetime. Campaigns reaching their goal have an average deadline of 47 days. For most successful campaigns, raising a 1/3 of their goal took less than two weeks… read more
85% of campaigns that reach their goal receive their first contribution within one day of going live. Your campaign’s first contribution builds momentum for your fundraising effort. On average, campaigns which reach their goal receive their first contribution in one day. In contrast, campaigns which don’t… read more