Indiegogo Insight: Half of Repeat Funders Contribute to the Same Campaign Again Within 2 Weeks

Half of funders who contribute more than once to the same campaign do it within 2 weeks. 62% of campaigns reaching their goal have repeat contributors. The key to their success is dedication to their contributors- thanking them and keeping them engaged immediately after they contribute. One of the reasons people contribute to your campaign is to … read more

60% of Campaigns That Reach Their Goal Receive Contributions From More Than One Country.

60% of campaigns that reach their goal receive contributions from more than one country. Indiegogo is the world’s leading funding platform, with contributors from over 190 countries. Amongst all active campaigns, 39% receive money from multiple countries. On average, across IndieGoGo, contributions come in from over 100 countries each month. There are a few things … read more

Indiegogo Insight: The Benefits of Your $25 Perk

Campaigns that offer a $25 perk raise 35% more money than those that don’t. We’ve written about how important it is to offer a compelling $25 perk. Perks priced at $25 are the most popular perk claimed on Indiegogo, and they offer an exciting and affordable way for supporters to get involved.  While crafting your perks, consider … read more

Indiegogo Insight: Aim to Raise a Third of Your Goal Within the First Quarter of Your Campaign Lifetime

On average, campaigns that reach their goal raised one-third of their funds within the first quarter of their campaign lifetime. Campaigns reaching their goal have an average deadline of 47 days. For most successful campaigns, raising a 1/3 of their goal took less than two weeks to accomplish. We encourage you to have a strong start … read more

Indiegogo Insight: 85% of Campaigns That Reach Their Goal Receive Their First Contribution Within One Day of Going Live

85% of campaigns that reach their goal receive their first contribution within one day of going live. Your campaign’s first contribution builds momentum for your fundraising effort.  On average, campaigns which reach their goal receive their first contribution in one day. In contrast, campaigns which don’t reach their goal take about four days- that’s four times … read more