Indiegogo Insight: Campaign Updates Every 1-5 Days Doubles Contributions

Campaign owners that provide an update at least once every 5 days raise 218% as much money as campaign owners that update less often.   As we’ve shown before, the more updates you send out the more money you raise. In fact, campaigns which send out updates daily reach, on average, more than 100% their … read more

So You Think You Can’t Do PR?

Launching a campaign takes work but where the real elbow grease needs to be applied is in PR.  Not only does it serve as a powerful vehicle to promote your idea or product but it serves to raise exposure around your crowdfunding efforts, even increasing contributions.  Maintaining your GoGoFactor rises you up the ranks to … read more

3 Communication Mistakes Campaign Owners Make

Sometimes it's hard to step outside of ourselves and see our campaigns the way others might see them. Of course we know why we're seeking funding on IndieGoGo and why people might be interested in our campaign, but from time to time, we stumble at effectively communicating those ideas to the outside world. Once your … read more

Dissecting a Great Pitch: Art Monastery Summer Programming

Art Monastery Summer Programming has several elements of a really great pitch and we wanted to share them here with you so you can apply their smarts to your own campaigns. (Plus, it's a really great program! Check it out here.) A pitch video that gets right to the point. Betsy McCall, AMSP's Co-Founder & … read more

IndieGoGo Insight: Campaigns that send 11 or more updates, raise 137% more money.

This Insight has Been Updated: Click Here to See Updated Post On average, the campaigns on IndieGoGo that send 11 or more updates to their contributors, raise 137% more money then projects that don't. This results in over $1000 more money towards their funding goal.   Most funding campaigns are centered around an ongoing project … read more