Indiegogo launched a number of exciting initiatives in 2021 to help entrepreneurs and creators deliver on their promises to backers and create campaigns that our community will love. While Indiegogo has always aimed to support campaigners in hitting their goals and helping backers, 2021 is the year we really kicked it up a notch. That’s why we’re dubbing 2021 The Year of the Backer – because when entrepreneurs and creators are supported, it helps the entire Indiegogo community have a better experience on our platform.
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How did 2021 affect crowdfunding? 2021 left us seeking ways to settle into being perpetually unsettled. Backers around the globe navigated returns to offices, classrooms, and social lives, and for many, those aspects of their lives are permanently changed. So how did that affect crowdfunding this year? What happened on the Indiegogo platform in 2021? What did backers come together to fund and what did their behavior collectively indicate? We dug into the data to find out how backers engaged with campaigns and some clear trends emerged.
What does 2022 have in store for crowdfunding? To find out, we looked at the data and tapped our fellow Indiegogo team members to see what trends had gained momentum in the second half of 2021 and were likely to continue growing.