12 Insights for 2012

campaigning

  • On average, campaigns raised 20% more in 2012 than they did in 2011.
  • Successful campaigns took an average 11 days preparing for their launch.
  • Core campaigns ran an average 49 days in 2012, as opposed to 60 in 2011. Successful campaigns fundraised for 39 days.

 

 

altruistic

  • 33% of dollars contributed were altruistic dollars (dollars given in excess of perk amount or contributed with no perk) vs 23% in 2011.
  • 14% of campaigns had a single contributor refer more people than the campaign owner.
  • Campaigns had 1.7 team members on average — less than 2011  (2.2).
  • 45% of campaigns got contributions from more than one country (57% of campaigns that reached their goal).
  • Campaigns got an average 55% more  likes or shares on Facebook than they did in 2011.

 

 

video

  • 64% of campaigns in 2012 had pitch videos.
  • Campaigns with videos under 5 minutes were 25% more likely to reach their goal than those with videos that were longer.
  • Average campaign video length for campaigns was 3 minutes and 27 seconds in 2012. Campaigns that reach their goal are 16 seconds shorter
  • On average core campaigns uploaded 6 media to their gallery in 2012 -up from 5 in 2011.

Also make sure to check out more of our top campaigns from 2012:

Top 12 Campaigns of 2012

Top 12 Pitch Videos of 2012

Top 12 Perks of 2012

Top 12 Entrepreneurial Campaigns of 2012

Top 12 Creative Campaigns of 2012

Top 12 Cause-Related Campaigns of 2012

Top 12 Gadget Campaigns of 2012

Top 12 Film Campaigns of 2012

Top 12 Community Campaigns of 2012

Top 12 Music Campaigns of 2012

Top 12 Gaming Campaigns of 2012

Tags

Related