- On average, campaigns raised 20% more in 2012 than they did in 2011.
- Successful campaigns took an average 11 days preparing for their launch.
- Core campaigns ran an average 49 days in 2012, as opposed to 60 in 2011. Successful campaigns fundraised for 39 days.
- 33% of dollars contributed were altruistic dollars (dollars given in excess of perk amount or contributed with no perk) vs 23% in 2011.
- 14% of campaigns had a single contributor refer more people than the campaign owner.
- Campaigns had 1.7 team members on average — less than 2011 (2.2).
- 45% of campaigns got contributions from more than one country (57% of campaigns that reached their goal).
- Campaigns got an average 55% more likes or shares on Facebook than they did in 2011.
- 64% of campaigns in 2012 had pitch videos.
- Campaigns with videos under 5 minutes were 25% more likely to reach their goal than those with videos that were longer.
- Average campaign video length for campaigns was 3 minutes and 27 seconds in 2012. Campaigns that reach their goal are 16 seconds shorter
- On average core campaigns uploaded 6 media to their gallery in 2012 -up from 5 in 2011.
Also make sure to check out more of our top campaigns from 2012:
Top 12 Entrepreneurial Campaigns of 2012
Top 12 Creative Campaigns of 2012
Top 12 Cause-Related Campaigns of 2012
Top 12 Gadget Campaigns of 2012
Top 12 Community Campaigns of 2012
