73% of people that reach their goal spend at least a day creating their campaign before going live.

It’s a good idea to spend some time making sure your campaign is complete before going live. People that spend at least a day creating their campaign are 18% more likely to have a pitch video, and 14% more likely to have 3 or more perks. Maybe that’s why they’re 6% more likely to reach their goal.

Nik Wallenda has been preparing to tightrope walk across Niagara Falls for a long time. He has been walking wires since he was two years old, and has spent the last two years lobbying the governments of two countries to change laws to enable this extreme act. He recently launched his Indiegogo campaign and spent the time to create a great pitch, and offer some amazing perks.

Spending some time making sure your Indiegogo campaign is great can payoff in the long run. Remember, if you need any advice or have any more questions you can always checkout our help center, or the insights blog for more tips.