January 13, 2014 · Behind The Scenes

Life Itself: Final Hours & Film Industry Game Changer


How to Run a Successful Crowdfunding Campaign Google Hangout Series

I wanted to take a moment to thank everyone for supporting the Life Itself campaign, which is funding the production of a documentary on Roger Ebert’s life. It currently has six hours left and it’s just $2,000 shy of meeting its $150,000 goal.

But I also wanted to let you know how game-changing this campaign is for the entire film industry. 

You see, prior to this moment, the very idea of screening a film at a film festival as prestigious as Sundance and allowing it to be viewed online was something that was not allowed. As an indie filmmaker myself, any time one of my shorts was invited to screen at a festival, I had to hold-off on any kind of online screenings; otherwise, my film would not have been allowed to screen to the festival’s audience.

Life Itself is changing all of that at this year’s Sundance Film Festival. The main perk of the campaign –– allowing folks at home to screen Life Itself at the same time as it premieres at one of the most prestigious film festivals in the world –– is a monumental step forward, and Indiegogo is at the forefront of this movement.

All that said, Life Itself still has about six hours to not only nail its goal, but to exceed it.

I deeply encourage you to take two minutes to either contribute to this campaign or send out a very brief email to any and every one of your filmmaker friends, letting them know that Indiegogo is helping to change the face of how filmmaking gets done, how films get seen, and that you’d love them to be a part of making that happen. Please feel free to use the photo included in this blog post.

Thanks for your support!