June 4, 2018 · IGG

Going Global: Indiegogo Launches Program for China-based Innovators


Building a global brand isn’t easy. That’s why Indiegogo has provided unique resources and support to China-based entrepreneurs since the debut of our China pilot program in 2015. Since then, China-based innovators on Indiegogo have raised more than $100 million to launch their products around the globe.

We’re excited to introduce the Indiegogo China Global Fast-Track Program — designed specifically to help China’s top innovators build international brands, faster. Indiegogo’s CEO, Dave Mandelbrot, will be in Shenzhen, China, this week attending the Official Indiegogo China Launch Summit to announce the program along with partners and sponsors, including MAXMOBO, Sevens 赛文思, Versa Inc., and LeMore Lab.

China’s top brands are now using Indiegogo to launch their products into international markets. Crazybaby, a leading China-based tech company, ran three successful campaigns on Indiegogo, leveraging its marketing support and network of millions to raise more than $4 million for its business.

“After comparing many options, we decided to work with Indiegogo to launch a global brand, said Allen Zang, Founder and CEO of Crazybaby. “Indiegogo has team members in China and North America to support your product launch. They respect entrepreneurs from China and other areas in Asia, and provide many resources early on.”  Read more about Crazybaby’s success here.

Indiegogo China Global Fast-Track Program

Designed specifically for China’s top innovators, the Indiegogo China Program helps build international brands, faster. Offering unparalleled support and resources, the experts behind the China program specialize in navigating the challenges of cross-border crowdfunding by providing:

  • International Marketing Expertise. From brand positioning to choosing the right product price point, we’re dedicated to making China-based innovations appeal to customers in the U.S. and other western markets. For Lihua Yang, CEO of Chuwi, Indiegogo’s experts played a key role in helping the company launch their global brand with confidence. “The Indiegogo China team provided suggestions on crowdfunding strategy, product direction, and product positioning to help us launch a global brand,” says Yang.
  • The Largest Network of Service Providers. Through the China Program, innovators can connect to Indiegogo’s network of more than 65 agencies and service providers, which includes some of America’s largest retail channels and marketing firms.
  • Chinese-Language Strategy Consultations. Language barriers can be detrimental when building a global brand. Indiegogo’s bilingual staff specializes in identifying and successfully translating brand strengths from Chinese to English, making communication with western markets easier.

According to Kayven Zou, International Marketing Director of Kudrone, the services provided by Indiegogo China set up the company for international crowdfunding success. “From product positioning, marketing strategy, marketing support, to crowdfunding best practices, the Indiegogo China team provided us useful guidance,” recalled Zou. “Looking at our campaign results, Indiegogo platform’s promotion as well as the Indiegogo community drove half of the total funds raised. This proved that we have chosen the right partner.” Learn more about what top innovators are saying about the Indiegogo China Global Fast-Track Program here.

Interested in speaking to a member of the Indiegogo China Team? Submit your product today.


The Official Indiegogo China Launch Summit in Shenzhen, China on June 5, 2018 is promoted by Huodongxing, China’s largest platform for event registration and selling tickets online.