January 20, 2021 · IGG

Indiegogo’s New Partnership with Japanese Pre-Order and Support Platform Makuake


Today we’re excited to announce a new partnership with Makuake, the leading pre-order and support platform in Japan, to empower entrepreneurs and consumers worldwide to unite around unique product ideas and, together, bring them to life.

Through this partnership, Makuake and Indiegogo will be combining resources, expertise, and a global network of communities to connect forward-thinking entrepreneurs in Japan with enthusiasts who power their innovation. The partnership will also allow successful campaigners on Indiegogo to find new audiences in Japan.

As the biggest pre-order and support platform in Japan, Makuake has an extensive track-record of supporting Japanese creators in developing and launching their products. We’ve done the same on the global stage over the last 12 years, having helped over 900,000 entrepreneurs successfully raise a total of more than $2 billion in funds directly from customers. Now our two platforms will join forces, bridging the gap between previously disparate crowdfunding markets. 

This announcement comes hot on the heels of a series of Japan-oriented developments to the Indiegogo platform — including an expansion of the Indiegogo Global Fast Track Program into the Japanese market, which aims to help Japan’s top innovators build international brands faster; a partnership with the Japan External Trade Organization (JETRO) to give Japanese entrepreneurs additional support for launching successful crowdfunding campaigns; and a new option for entrepreneurs to receive their funding directly in Japanese yen when their campaign ends.

These improvements, along with our latest partnership with Makuake, will grant consumers access to products that were previously out of their reach and give entrepreneurs in Japan a seamless way to raise funds for their products from backers around the world.

“Millions of people around the world visit Indiegogo to find clever and unconventional things that solve everyday problems large and small,” says Andy Yang, CEO of Indiegogo. “We are very excited to partner with Makuake, who share a very similar mission with us, so that together we can unite the world through bright ideas, all while providing the best opportunities for our creators and entrepreneurs to reach their goals.” 

“Our mission is to connect the world through the creation of new things,” says Makuake CEO Ryotaro Nakayama. “This partnership between Makuake and Indiegogo lays the groundwork for Japanese makers and creators to spread their innovative products and passion throughout the global market. In addition, Japanese consumers will be able to discover more global innovative products in Makuake.”

Want to learn more? Find additional information in the Indiegogo Japanese Crowdfunding Field Guide