May 10, 2023 · IGG

Indiegogo’s Insights Dashboard Gets An Upgrade


Campaigners, heads up! We’ve got an exciting update to share with you. At Indiegogo, we’re always working hard to support you in reaching your crowdfunding goals. 

That’s why we’re thrilled to announce the launch of our upgraded Insights Dashboard. We’ve packed it with powerful features and advanced technology to supercharge your data analysis game — starting today!

In this post, learn more about our Insights Dashboard, and how it will help you achieve crowdfunding success with ease.

More Detailed Breakdown of Sources

You know how important it is to understand which sources drive your campaign’s success, right? Our upgraded Insights Dashboard takes source analysis to a whole new level! In addition to the essential metrics you’re already familiar with, now you can access a comprehensive breakdown of both campaigner-driven and Indiegogo-driven sources.

This means you’ll get valuable insights into the specific channels and initiatives that bring in the most traction for your campaigns. Armed with this knowledge, you can optimize your marketing strategies and invest your resources where they’ll make the biggest impact.

Enhanced Attribution Modeling

We get it—the digital landscape is constantly evolving. That’s why we’ve supercharged the attribution modeling capabilities of our Insights Dashboard. These days, customer journeys involve multiple devices, channels, and touchpoints, making it harder to attribute success to just one interaction. But worry not! Our advanced attribution modeling has got your back. It enables you to capture the full picture of your customers’ journeys. By understanding the touchpoints that lead to conversions, you can make data-driven decisions, fine-tune your campaigns, and allocate your resources more effectively.

Making Informed, Data-Driven Decisions

Our mission with the upgraded Insights Dashboard is to empower you to make informed decisions based on solid data analysis. We want to make it easy for you to take action on your campaign. The detailed source breakdown and enhanced attribution modeling are all about providing you with actionable insights. With a clear understanding of the sources and channels that drive success, you can tailor your marketing mix, make strategic changes, and seize opportunities to maximize your campaign’s impact. It’s all about putting data in the driver’s seat and giving you the keys to success!

FAQ, Feedback, and Collaboration

Q: What enhancements are specifically being made? 

Indiegogo is using proprietary attribution enhancements to better identify and display sources for all traffic and funds raised.

Q: What will this mean for my campaign? 

You should have an easier and clearer understanding of what’s driving their success.

Q: Will the dashboard still contain all of the data it has today? 

Yes, but with some new breakouts to provide additional clarity.

Q: Why was this done now? 

Over time, any attribution model will not track 100% of traffic. Technology and attribution models need to be regularly updated to reflect changes in the platform and the customer journey.

We’re all in this together, right? Your input and feedback mean the world to us. As we roll out the upgraded Insights Dashboard, we want to hear from you. Share your thoughts, ask questions, and provide suggestions with our Campaign Strategy team. We’re committed to continuously improving our platform, and we can’t do it without you.

Get ready to unlock your campaign’s true potential with Indiegogo’s upgraded Insights Dashboard. We’re here to support you every step of the way, and this upgrade is a testament to that commitment. With a more detailed source breakdown and enhanced attribution modeling, you’ll have the tools to optimize your marketing strategies, make informed decisions, and achieve crowdfunding success like never before.

So dive into the data, and reach your funding goal sooner.

Together, we’ll go to market and learn insights from your next big idea!