There's something hilariously satisfying about this little bit tongue-and-cheek video made by the owners of a new fine goods shop opening its doors in Brooklyn this month.

Gaia and Jonah break down the building-up process of any retail establishment by simply explaining what they'll need to get their doors open in time for their grand opening.

By Brooklyn is a boutique specializing in stuff made in — you guessed it — Brooklyn. 

Check out more about the shop, and this awesome pitch video, on their campaign page.