Posts by Katherine

July 21, 2011 · Tips & Insights

5 Ways IndieGoGo Can Boost Your Event’s Success

You may think of raising funds online and raising funds at live events (benefits, silent auctions, walks, bake sales) as two separate ballgames. But if you're currently in the planning stages of a live event designed to raise money for a cause, project, or organization,… read more

July 8, 2011 · Tips & Insights

Getting Your Point Across in 2 Short Paragraphs

Are you familiar with the acronym TLDR? If not, you should be. TLDR is internet poison. It stands for, "too long, didn't read." You don't want anything you produce to fall into this category. It's difficult, with all the information we're bombarded with online, to… read more

June 22, 2011 · Tips & Insights

5 New Web Applications to Aid Your Campaign

ContactMe.com This easy-to-use web application allows you to store and manage your contacts as well as add notes about the time and nature of your last communication with them. Perfect for groups managing a database of contacts and a great way to keep up with… read more

June 9, 2011 · Behind The Scenes

Campaign Profiles: Evermore Pet Food

Hanna and Alison met in New York City in 2009 when Alison hired Hanna to walk her dog, Connor. The former magazine editor and former bike messenger bonded over their deep love for animals and passion for healthy, sustainable food. The idea for Evermore pet… read more

May 18, 2011 · Tips & Insights

How to Keep People Involved AFTER Your Campaign

It's important to keep your contributors and fans involved in your campaign even after your funding period has ended. Here's why: – Staying in touch makes it easier to reach out when you start another crowdfunding campaign. – Maintaining relationships shows an appreciation that goes… read more

May 12, 2011 · Behind The Scenes

Campaign Profiles: XStylus Crayon

I know some people who literally can't wait to get their hands on this smart design innovation. After a year of drafting, designing, tweaking and prototyping, campaign owner Elton Leung came up with a design for a comfortable stylus which can be stored in the… read more

May 5, 2011 · Behind The Scenes

Campaign Profiles: By Brooklyn

There's something hilariously satisfying about this little bit tongue-and-cheek video made by the owners of a new fine goods shop opening its doors in Brooklyn this month. Gaia and Jonah break down the building-up process of any retail establishment by simply explaining what they'll need… read more