Author: Katherine

5 Ways IndieGoGo Can Boost Your Event’s Success

You may think of raising funds online and raising funds at live events (benefits, silent auctions, walks, bake sales) as two separate ballgames. But if you're currently in the planning stages of a live event designed to raise money for a cause, project, or organization, check out the ways in which IndieGoGo can help boost … read more

Getting Your Point Across in 2 Short Paragraphs

Are you familiar with the acronym TLDR? If not, you should be. TLDR is internet poison. It stands for, "too long, didn't read." You don't want anything you produce to fall into this category. It's difficult, with all the information we're bombarded with online, to stand out in just 3 seconds, but that's about the amount … read more

5 New Web Applications to Aid Your Campaign

ContactMe.com This easy-to-use web application allows you to store and manage your contacts as well as add notes about the time and nature of your last communication with them. Perfect for groups managing a database of contacts and a great way to keep up with your audience after your campaign has ended. Pro version is … read more

3 Communication Mistakes Campaign Owners Make

Sometimes it's hard to step outside of ourselves and see our campaigns the way others might see them. Of course we know why we're seeking funding on IndieGoGo and why people might be interested in our campaign, but from time to time, we stumble at effectively communicating those ideas to the outside world. Once your … read more

Campaign Profiles: Evermore Pet Food

Hanna and Alison met in New York City in 2009 when Alison hired Hanna to walk her dog, Connor. The former magazine editor and former bike messenger bonded over their deep love for animals and passion for healthy, sustainable food. The idea for Evermore pet food was launched! Evermore pet food is created with human-grade … read more