Posts by Katherine

April 28, 2011 · Behind The Scenes

Campaign Profiles: The Real Social Network

If you're using IndieGoGo to raise funds, you're familiar with the way social media revolutionize a simple concept, like fundraising. This film, The Real Social Network, is about how social media is revolutionizing something else: protesting. Three filmmakers, Isis, Srdan and Ludo, set out to… read more

April 21, 2011 · Behind The Scenes

Campaign Profiles: Helping Kids Globally

These two projects are different in subject, but they're both doing important work to change the lives of children around the globe by highlighting their struggles and working to make a difference. The Young Lions Global Art Project is run by Art Relief International, and… read more

April 8, 2011 · Tips & Insights

How to Frame Your Perks

One of the things that sets crowdfunding apart from fundraising is that, with crowdfunding, your contributors actually get something back from your campaign in the form of unique perks. Great perks motivate contributions. But even if you're not giving away an iPad you can still… read more

March 31, 2011 · Behind The Scenes

Campaign Profiles: Adopted ID

This campaign is in its last several hours of funding today (and has reached and surpassed its $6,000 goal!). But we think this story is pretty fascinating and wanted to share it. Judith Craig was found in a ditch in Haiti just after her birth.… read more

March 24, 2011 · Behind The Scenes

Campaign Profiles: Crowdfunding Pay it Forward

We have to admit, we really like this idea.  Canadian filmmakers Michael Babiarz and Soren Johnstone spent the last several years making, editing, and marketing their last film, Play With Fire. At that time, they explain in their current pitch video, there was no such… read more

March 23, 2011 · Tips & Insights

Picking the Right Team Members

We've talked before about the importance of assembling a team around your campaign. And we've seen that, on average, campaigns with more team members raise more money. But what's the best way to assemble the most effective IndieGoGo campaign team? If you've got a network… read more

March 16, 2011 · Tips & Insights

Creating a Conversation Around Your Campaign

Your campaign is about more than fundraising. It's about generating real interest in the ideas you're putting out into the world. To do that, you have to create a conversation with your potential audience. This, in turn, creates potential contributors. Creating a conversation means creating… read more

March 10, 2011 · Tips & Insights

3 Good, No-Frills Pitch Videos

We talk a lot about the importance of a good pitch video, and how campaigns with video pitches raise on average 122% more than campaigns with no video. So you know it's important, if you can, to create a video pitch to accompany your campaign.… read more

March 9, 2011 · Tips & Insights

Four Fundamentals of Fundraising

Image courtesy Flickr user Surat Lozowick. Crowdfunding may be a new way to raise money, but people have been fundraising forever. Let's take a look at some of the basics of fundraising and how they might apply to running your campaign. Create a relationship with… read more