March 30, 2011 · Tips & Insights

Crowdfunding for Filmmakers: Strategies, Tactics, Pitfalls


Indiegogo danae chris jones
Last month IndieGoGo co-founder Danae Ringelmann appeared on filmmaker and author Chris Jones' podcast to talk about crowdfunding strategies filmmakers. (And it applies to everyone else, too!) We think it's a great interview that hits on questions so many of your have about crowdfunding and how to best use IndieGoGo.

Listen to the podcast to learn:

  • What are the two biggest factors that influence the amount of money you can raise using IndieGoGo?
  • How did the film Cerise raise 70% of their $6,300 budget from strangers with their IndieGoGo campaign and how can you use similar tactics to identify a new audience for your film (and campaign).
  • What are the key elements of a good IndieGoGo campaign page? 
  • What is the one big mistake filmmakers make when creating their campaign page on IndieGoGo?
  • How to pick the right images to use for your campaign.
  • What does it mean to be 'authentic' in your approach? 
  • How will people find your campaign online?
  • How to use IndieGoGo analytics to identify the biggest influencers on your campaign.
  • How fictional films can raise as much money as hard-hitting documentaries.
  • Why use IndieGoGo and not Kickstarter to launch your campaign?
  • Best practices for launching a second campaign on IndieGoGo.

And check out Chris Jones' own IndieGoGo campaign here!