We wanted to raise some money to buy some equipment and supplies to get the bakery started. Our ultimate goal however is to get our name and products out in the market, and hopefully generate enough positive buzz to get this business going. We are also hoping to attract investors who see the potential of this venture, and are willing to put in their money and expertise to help this bakery grow.
Post the link on all your Facebook friends' wall. Write a short message and urge them to chip in to your project. Make it personal so they know it is not a spam. Don't leave anyone out. Ask EVERYONE.
Q4. You're rocking the fundraising on IndieGoGo? What was working? What was not working?
Initially I wrote a bunch of long emails and sent it out to people who I thought were very likely to donate. I spent a great deal amount of time crafting those emails, but very few responded and eventually donated. I blame it on the length. I wrote way too much, and I think it turned people off. In this busy fast paced world, people want it short and quick. Be succinct and personal at the same time, which is why the facebook wall post is a great way of doing this.
At the end of the first week, we were only at $750 out of our goal of $5000. I was extremely demoralized and angry as many of the people I thought would donate just clicked "Like" on Facebook and left it at that. It was dark times… but guess what? We hit our target and even went passed it! And the people I mentioned before, actually donated towards the end as they were reminded of the deadline. Looking back, I almost wanted to give up. Good thing I didn't.
Don't give up. Keep giving it your all. Fundraising is literally a full time job. I remember spending my entire day on Facebook just writing on people's wall and attaching the link. Also, share your woes and joys with your team, your family and your friends. They will support you through those tough times, and motivate you to keep trying even though you can't see the light at the end of the tunnel. This campaign wouldn't have been a success if it wasn't for these people in my life who not only supported me in this venture financially, but also emotionally and spiritually. I cannot thank God enough for all these amazing people He has put in my life.