Shock Top and Indiegogo
August 13, 2015 · IGG

Indiegogo and Shock Top Team Up to Shock the Drought


We need water to survive. Water is essential for drinking, growing food, keeping ourselves clean – and that’s just the basics. As California enters its fourth straight year of severe drought, it’s become more apparent than ever that we need to take measures to ensure that we have enough water to go around. To bring global awareness and promote water conservation efforts, Indiegogo is teaming up with Shock Top for Shock the Drought, a program created to identify, fund and distribute water-saving innovations that have potential to make a real impact on reducing water usage. Shock Top will fund impactful water-saving campaigns on Indiegogo, empowering these projects to reach and surpass their funding goals. Indiegogo campaigns related to water conservation are eligible to receive $50,000 towards their goal, bringing thousands of products to a very thirsty state.

Shock Top and Indiegogo

Drop-A-Brick 2.0

August 2015

The first campaign for the Shock the Drought initiative is Drop-A-Brick 2.0, a simple way to easily conserve water by reducing the amount used by toilets. Families around the world can use Drop-A-Brick to displace water in their toilet tanks, thus tricking the toilets into using less water with each flush. Shock Top will contribute $100,000 to the 2.0 version of this innovative product, helping to save millions of gallons of water each year in California alone. You can get your own Drop-A-Brick to start saving water in your home today.

Drop a Brick water conservation


World Water Week

Sunday, August 23 marks the beginning of World Water Week, a weeklong conference focused on the globe’s water issues. Every year, over 2,500 participants from a range of sectors and countries gather in Stockholm to exchange ideas, foster new thinking and develop solutions to the most pressing water-related challenges in the world, such as water development, sustainability and sanitation. Shock The Drought is a program designed to promote water conservation and awareness, two themes that are strongly represented during World Water Week. Though Drop-A-Brick was initially created to address the California drought, the versatility of the product makes it a truly global solution. World Water Week may only happen once a year, but we can conserve water all year long.

EvaDrop: The World’s First Smart Shower

September 2015

The second campaign Shock Top is supporting for Shock the Drought is EvaDrop: The World’s First Smart Shower. The average shower uses 19 gallons of water, and this revolutionary device helps you save up to 50% without sacrificing your shower quality. By shutting off your water flow once your desired temperature is reached, EvaDrop makes sure no water is wasted before you get in. The unique sensor system adjusts the water flow based off your individual needs, and a timer kindly notifies you when you are spending too much time in the shower. To recognize and acknowledge EvaDrop’s contribution to water conservation, Shock Top is matching their total funds raised – a whopping $62,000! This contribution will allow EvaDrop to donate 600 units to charity, saving an estimated 28,500 gallons per day, or 11,172,000 gallons per year. In addition, during this promotion you can purchase your very own EvaDrop at a reduced price of $99, making it easier than ever to be a part of this water conservation movement.

EvaDrop Smart Shower Shock Top

Droppler Water Monitor

January 2016

Next up for Shock the Drought is Droppler, a simple water gauge for your home. With just a faucet and your mobile device, Droppler takes the guesswork out of water conservation by showing your water use in real time, set against a daily budget. Every day, Droppler begins with a full bar of light, and the light level decreases as you use water, creating an instant, visual reminder of how much you’re using so you can change your habits for the better. Shock Top is contributing $50,000 plus marketing support, enabling Droppler to offer 300 units at a deep discount of $99 to people who want to make a difference in water conservation. Plus, you’ll receive a free bonus Nascent Modularity bundle, either a streaming video camera or Wi-Fi airplay speakers, to select at checkout.

Droppler water saver

As the largest global crowdfunding platform, Indiegogo empowers anyone to help address serious issues like droughts, earthquakes, typhoons and other natural disasters. We’ve seen some incredible campaigns related to water conservation efforts, such as Life for Tizade, a campaign focused on bringing clean water to a rural town in India safely and reliably, and EvaDrop: The World’s First Smart Shower, a device that helps you save up to 50% of your water usage during a shower. These types of campaigns showcase how crowdfunding can be an amazing solution for any type of issue, bringing people together to support a common cause.

Are you ready to start your own campaign and help worldwide water conservation? Get started today!

Want to submit your water conservation campaign for a chance to receive $50,000 from Shock the Drought? Email with your campaign details to be considered.

20 Responses