What makes a city great? Is it the people and culture? The landscape or history? Though all of these things make a city great, there’s no question that one of the key factors is its community. Today, we’re excited to announce The Cities Project by Heineken: a new initiative that aims to bring local projects to life that will make great cities even greater. Fans ages 21 and up are encouraged to share interesting projects happening in five designated cities across the US – projects that they’d like to see started, expanded or finalized with the help of Heineken, Indiegogo and Facebook.
The Cities Project by Heineken
From May 23, 2016 to June 30, 2016, people in New York, Chicago, Houston, Los Angeles and Honolulu are invited to submit projects they care about via Heineken’s Facebook page. The projects can span art, music, architecture – anything that could have a strong impact on making great cities even greater. Entrants will submit their idea to the Heineken Facebook page, where the public can vote for their favorite ideas. A panel of experts from a variety of cities and backgrounds will help Heineken select the winning projects in each market.
Five winners will be selected to run a crowdfunding campaign on Indiegogo, with $20,000 matched and marketing support from both Indiegogo and Heineken. Though each campaign focuses on an individual project, the goal is to make each city greater than ever.
Have an incredible project for one of Heineken’s Cities? Submit your idea to Heineken’s Facebook page!
Miami Marine Stadium
To kick off The Cities Project and to provide insight into the types of projects that the campaign will support, Heineken will partner with the city of Miami and the National Trust to build support for restoring the world-famous Miami Marine Stadium. Once serving as an iconic hub for major concerts and other prominent arts and cultural events, the Miami Marine Stadium has gone dormant for years. Heineken, the National Trust and other partners will run a crowdfunding campaign on Indiegogo to generate support for this important project.
Crowdfunding for Innovation
Crowdfunding isn’t just for raising money. More and more businesses are turning to the crowd to validate product fit, conduct market research and receive invaluable feedback from targeted audiences. GE’s FirstBuild validated their idea for a nugget ice maker, raising more than $3 million to support their new product. Hasbro discovered the next great game in Irresponsibility: The Mr. Toast Card Game and is currently searching for the next great face-to-face game. Now, Heineken is searching for ways to make great cities even greater by crowdsourcing ideas and raising funds via Indiegogo for the best ideas. Learn more about Enterprise Crowdfunding and what it can do for your business.
Have a great idea for the Cities Project? Submit your idea here to participate.