If you use the Internet, then you are probably familiar with the music industry’s woes. However, while revenue has been damaged by piracy and sharing, it’s never been easier for small, independent artists to gain exposure and a global following. Crowdfunding has emerged to fill the money gap for artists who have followings but not funding — while also exposing them to an even wider audience. With that in mind, here are some of the top music campaigns on Indiegogo from 2012:
Fundraiser for C Kunspyruhzy and What Production Studios
Fundraiser for C Kunspyruhzy and What Production Studios
Location: Tallahassee, Florida
The renowned king of funk, George Clinton, ran a very successful campaign (over 600 contributors) to upgrade his music studio and secure the rights to some of his classic music. Perks that included CD’s autographed by Dr. Funkenstein himself went like hotcakes.
The Banks House 2.0
Location: Knoxville, Tennessee
As the Banks House grew in popularity, its founders knew they would need to find a new space to share their music. The community helped them make it happen.
I’M WITH SELTON
Location: Milan, Italy
Four Brazilian guys randomly met in Barcelona, started performing Beatles songs together, and then decided to record an album in Italy with the help of Indiegogo. The truly global nature of Indiegogo all in one sentence.
This Is Schematic
Location: Nashville, Tennessee
You might recognize Dave Elkins from the band Mae. He ran a successful Indiegogo campaign to shakeup the music industry at the grassroots level.
BeachGlow Concerts for Charity 2012
BeachGlow Concerts for Charity 2012
Location: Yardley, Pennsylvania
This 17-year-old DJ started a project to raise money for breast cancer research through electronic concerts. This campaign hit its goal of $25,000 to throw a concert in Trenton, New Jersey.
https://youtu.be/7diGgBF5MSQ
The Glitch Soundtrack
Location: Toronto, Canada
After the popular game Glitch closed down, fans wanted a way to remember the game. One of the game’s creators is helping people do just that by funding the soundtrack on Indiegogo. His pitch song might be hard to beat!
Cossbysweater’s Debut Album
Location: Long Beach, California
I said the pitch video above would be hard to beat, and I think it’s quite possible that this duo did so. Watch it, and you’ll understand why 361 contributors helped them reach their goal!
Connecticut School Shooting Victims Fund Started by OneRepublic
Connecticut School Shooting Victims Fund Started by OneRepublic
Location: Los Angeles, California
Unable to ignore the tragedy that recently occurred in Connecticut, OneRepublic started a campaign to bring relief to the affected families and community. They are on their way toward doubling their goal of $50,000.
https://youtu.be/o0q1_HfUhcc
Yossarian – Debut Album
Location: London, United Kingdom
With another great concept for a pitch video, the fledgling English band Yossarian got their contributors involved in such a way that created a viral loop.
Spock’s Beard — 11th Studio CD
Spock’s Beard — 11th Studio CD
Location: Los Angeles, California
By offering exclusive perks they knew their fans would love, Spock’s Beard rolled well past their funding goal and toward its 11th album.
Cherry Suede New Album, Song Book and Tour
Cherry Suede New Album, Song Book and Tour
Location: Ottawa, Canada
Crowdfunding experts — the two Randy’s of Cherry Suede — engaged their fans with a funny and informational pitch video and then made it even easier for contributors to help their project by offering incredible perks — like a chance to go on tour with the band!
https://youtu.be/YwSRmSk2gWY
Djore & The Drills DD Tour Campaign
Djore & The Drills DD Tour Campaign
Location: London, United Kingdom
These headbangers turned to crowdfunding to help finance their tour. They hit their goal…times 3.
Also make sure to check out more of our top campaigns from 2012:
Top 12 Entrepreneurial Campaigns of 2012
Top 12 Creative Campaigns of 2012
Top 12 Cause-Related Campaigns of 2012
Top 12 Gadget Campaigns of 2012
Top 12 Community Campaigns of 2012
Top 12 Gaming Campaigns of 2012
What was your favorite campaign of 2012? Tell us in the comments!
This is great!