The great thing about crowdfunding is that people can receive something tangible in return for their contribution to someone else’s idea. At Indiegogo, we call this a “perk.” From a handwritten Thank You note to a part in a movie, perks can come in all forms, shapes, sizes, and prices. These were the top 12 perks of 2012:

1 BugASalt – $30

BugASalt – The Final Push

Location: Santa Monica, California

With the invention of the BugASalt, your flyswatter is outdated.



Tesla > Edison bumper sticker – $33

Let’s Build a Goddamn Tesla Museum

Location: Shoreham, New York

Supporters of The Oatmeal’s campaign could stick it to Thomas Edison and show their Tesla pride on the back of their cars.


1:Face Watch – $40

1:Face Watch

Location: Chicago, Illinois

By choosing the color of the watch you wanted, you were choosing to support a particular charity — from the American Cancer Society to Keep a Child Alive.


StarForge Settler – $15


Location: Edmonton, Canada

This perk earned you alpha, beta, and final versions of the game, which combines elements of Halo and Starcraft.


Allegiance Audience – $1

Allegiance the Musical – World Premier Production

Location: San Diego, California

One of the highest claimed perks of the year provided contributors, “Our immense gratitude, plus: Public acknowledgment of supporter’s name on a designated page on the Allegiance Website.”

Pilamaye from Oceti Sakowin – $20

Pe’ Sla: Help Save Lakota Sioux Sacred Land!

Location: Rapid City, South Dakota

A “Pilamaye” or “Thank You” from the Sioux Nation (Oceti Sakowin) for helping them save their sacred lands in the Black Hills.



Tumblr/Humans of New York tote bag – $30

HONY & Tumblr Hurricane Sandy Fundraiser

Location: New York, New York

By supporting victims of Hurricane Sandy, contributors to this campaign could receive well-designed, living-proof of HONY and Tumblr’s historic partnership.


Pure Pwnage HD Download + Script – $25

Pure Pwnage: Teh Movie

Location: Toronto, Canada

Fans of this classic web series could help make the movie happen while guaranteeing themselves a copy of it when it’s finished!

1 Misfit Shine – $79

Misfit Shine: an elegant, wireless activity tracker

Location: San Francisco, California

This perk came with the sleek, wirelessly-connected activity tracker as well as a clasp and a sports wristband.

Early Bird – 4 StickNFind Stickers – $65

StickNFind – Bluetooth Powered ultra small Location Stickers

Location: Davie, Florida

This perk would help you ensure that you’d stop losing four things — your keys, your phone, your wallet, and your cat.

Dog Breath Starter Kit – $15

Orapup – Bye Bye, Bad Dog Breath

Location: Provo, Utah

With one Orapup on its way, contributors to this perk can prepare for better smelling dogs!

16GB ReadyCase – $50


Location: Los Angeles, California

People love their iPhones, but given how many contributors wanted the ReadyCase, it’s clear they wanted their phone to be able to do even more!


Also make sure to check out more of our top campaigns from 2012:

Top 12 Campaigns of 2012

Top 12 Pitch Videos of 2012

Top 12 Insights of 2012

Top 12 Entrepreneurial Campaigns of 2012

Top 12 Creative Campaigns of 2012

Top 12 Cause-Related Campaigns of 2012

Top 12 Gadget Campaigns of 2012

Top 12 Film Campaigns of 2012

Top 12 Community Campaigns of 2012

Top 12 Music Campaigns of 2012

Top 12 Gaming Campaigns of 2012


What was your favorite campaign of 2012? Tell us in the comments!



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