Top 12 Music Campaigns of 2012

MusicCampaigns

If you use the Internet, then you are probably familiar with the music industry’s woes. However, while revenue has been damaged by piracy and sharing, it’s never been easier for small, independent artists to gain exposure and a global following. Crowdfunding has emerged to fill the money gap for artists who have followings but not funding — while also exposing them to an even wider audience. With that in mind, here are some of the top music campaigns on Indiegogo from 2012:

Fundraiser for C Kunspyruhzy and What Production Studios

Fundraiser for C Kunspyruhzy and What Production Studios

Location: Tallahassee, Florida

The renowned king of funk, George Clinton, ran a very successful campaign (over 600 contributors) to upgrade his music studio and secure the rights to some of his classic music. Perks that included CD’s autographed by Dr. Funkenstein himself went like hotcakes.

 

The Banks House 2.0

The Banks House 2.0

Location: Knoxville, Tennessee

As the Banks House grew in popularity, its founders knew they would need to find a new space to share their music. The community helped them make it happen.

 

I’M WITH SELTON

I’M WITH SELTON

Location: Milan, Italy

Four Brazilian guys randomly met in Barcelona, started performing Beatles songs together, and then decided to record an album in Italy with the help of Indiegogo. The truly global nature of Indiegogo all in one sentence.

 

This Is Schematic

This Is Schematic

Location: Nashville, Tennessee

You might recognize Dave Elkins from the band Mae. He ran a successful Indiegogo campaign to shakeup the music industry at the grassroots level.

 

BeachGlow Concerts for Charity 2012

BeachGlow Concerts for Charity 2012

Location: Yardley, Pennsylvania

This 17-year-old DJ started a project to raise money for breast cancer research through electronic concerts. This campaign hit its goal of $25,000 to throw a concert in Trenton, New Jersey.

 

The Glitch Soundtrack

The Glitch Soundtrack

Location: Toronto, Canada

After the popular game Glitch closed down, fans wanted a way to remember the game. One of the game’s creators is helping people do just that by funding the soundtrack on Indiegogo. His pitch song might be hard to beat!

Cossbysweater’s Debut Album

Cossbysweater’s Debut Album

Location: Long Beach, California

I said the pitch video above would be hard to beat, and I think it’s quite possible that this duo did so. Watch it, and you’ll understand why 361 contributors helped them reach their goal!

 

Connecticut School Shooting Victims Fund Started by OneRepublic

Connecticut School Shooting Victims Fund Started by OneRepublic

Location: Los Angeles, California

Unable to ignore the tragedy that recently occurred in Connecticut, OneRepublic started a campaign to bring relief to the affected families and community. They are on their way toward doubling their goal of $50,000.

 

Yossarian – Debut Album

Yossarian – Debut Album

Location: London, United Kingdom

With another great concept for a pitch video, the fledgling English band Yossarian got their contributors involved in such a way that created a viral loop.

 

Spock’s Beard — 11th Studio CD

Spock’s Beard — 11th Studio CD

Location: Los Angeles, California

By offering exclusive perks they knew their fans would love, Spock’s Beard rolled well past their funding goal and toward its 11th album.

 

Cherry Suede New Album, Song Book and Tour

Cherry Suede New Album, Song Book and Tour

Location: Ottawa, Canada

Crowdfunding experts — the two Randy’s of Cherry Suede — engaged their fans with a funny and informational pitch video and then made it even easier for contributors to help their project by offering incredible perks — like a chance to go on tour with the band!

Djore & The Drills DD Tour Campaign

Djore & The Drills DD Tour Campaign

Location: London, United Kingdom

These headbangers turned to crowdfunding to help finance their tour. They hit their goal…times 3.

 

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