Ever wonder how the stroke-of-genius products you see in the Sky Mall catalog actually get thought up and made?

They start with a smart design(er), an illustration, and then, if there's enough financial backing, a prototype that gets shopped out to product manufacturers who then supply them to stores.

We recently saw a really cool new product like this pop up on IndieGoGo.

This is the Phone Flask. Modeled after several differnt popular models of smart phones, these flasks hold up to 8 oz. of liquid and have a slide locking mechanism to prevent spillage.

The designs have been created, but the team needs $10,000 to manufacture prototypes to get the Phone Flask to the next step: manufacture and distribution.

Each $20 you contribute goes toward pre-order of one flask. Hmmmm…. next year's holiday gift?