November 3, 2011 · Tips & Insights

Indiegogo Insight: 70% of Campaigns Meeting Funding Goal Have 3-8 Perks


70% of campaigns meeting funding goal have between 3-8 perks.

Perks are rewards, incentives, and gestures of thanks that you can create to help give possible funders incentives to fund your campaign. Creating the right amount of perk options, at the different contribution amounts, is one of the most important steps to creating a great campaign. In fact 88% of campaigns which exceed their funding goal offer at least three perks.

From Slums to Stage: Five Fabulous Options

From Slums to Stage, a Cambodian children’s theatre project trying to raise $3,000, is offering 5 really amazing perk options for contributors. One of them is a trip to Cambodia with the program. The funder gets to help to assist in theatre workshops and watch the performance live!


FFL FAB LAB: Eight Amazing Perks!

Fab Lab
FFL Fab Lab, the very first makerspace in a public library, is offering eight amazing perk choices. You can contribute to providing the public with free access to a 3D-Printer and receive some very neat stuff.

It is important to set aside time to brainstorm and create your perks while you are making your Indiegogo campaign. As you create your perks, don’t forget our customer happiness team is here to help answer questions and give support while getting things set up.