January 3, 2015 · Behind The Scenes

Five Campaigns that Thought Outside the Box in 2014



1. Pavlok – Pavlok shocked us (literally) when it launched on Indiegogo in August. This wearable provides people with both positive and negative reinforcement to guide the creation of good and bad habits. This campaign raised more than $250,000 and perks can still be obtained through the campaign.

2. Bistro Cat Feeder – In association with Draper University, Founder and CEO Mu Chi Sung launched a project for the product that is shaping the industry of the “quantified cat” by providing health data, portion control and video communication between owners and felines. The campaign won over the hearts of more than 1,400 contributors and is on its way to becoming a reality.

3. Tens – In 2014, not only did we see Instagram overtake Twitter for the number of unique monthly users, but we also saw Tens, sunglasses from the UK with a permanent Instagram filter, gain popularity on Indiegogo raising £366,979 from over 9,000 people. It looks like rose-colored glasses might be making a comeback after all.

4. Coming from Jeremy La Londe, the producer who brought us Sex After Kids on Indiegogo, How to Plan an Orgy in a Small Town pushed the limits and raised nearly $123,000 to tell the story of a woman who returns to her wholesome hometown to stir things up a bit.

5. In March, Shaquille O’Neal decided to shake things up a bit and launch an Indiegogo campaign for the sequel to Shaq Fu, a 1994 cult classic. The campaign raised more than $450,000 and as icing on the cake, we even got to see Shaq ride an URB-E at SXSW 2014.

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