idea to marketplace
January 7, 2016 · IGG

The Road From Concept to Marketplace: Dream it. Fund it. Make it. Ship it


idea to marketplace

This past year has been an amazing ride for our Indiegogo community. We’ve seen record-breaking crowdfunding campaigns that have changed industries overnight. We’ve seen successful campaigner products hit the shelves at major retailers like Target, Amazon and Brookstone. We’ve seen campaigners attract new investors and major acquisitions. This year our campaigners have flourished throughout each stage of the creator lifecycle while sharing their ideas and passion along the way. Let’s take a look at their journeys from concept to the marketplace.

From concept to crowdfunded


Flow Hive – $12,487,692

On April 19, 2015, Flow Hive hit their crowdfunding goal and exceeded it by a landslide. The innovative harvesting technology has begun changing the beekeeping industry and how we harvest honey. The team at Flow Hive was able to create a new harvesting system that allowed beekeepers to simply turn a tap and receive honey without disturbing their bee colonies. Flow Hive found so much success during their initial crowdfunding campaign that the team decided to put Flow Hive onto Indiegogo InDemand and continue taking orders. Since the Flow Hive has been available on InDemand, the company has raised over $12.4 million in contributions and that number continues to grow. Flow Hive has shipped their first batch of hives to contributors and is continuing to streamline their packaging and shipping process as new orders roll out the door.


GravityLight and GravityLight 2 – $748,732

Deciwatt, the company behind GravityLight and GravityLight 2, launched their first crowdfunding campaign in January of 2013. The GravityLight was incredibly successful, raising $399,590 and surpassing their goal by 727% to help bring affordable lighting to underprivileged people around the world. With the successful shipment of their first generation GravityLights, Deciwatt launched a campaign for the GravityLight 2. Much like their first creation, the GravityLight 2 was a success and raised $349,142 to create an assembly line in Kenya, where future GravityLights will be created. Since its success in July, the GravityLight 2 has kept the campaign open through Indiegogo InDemand and continues to raise more funds each day.


Scanadu Scout – $1,661,988

The Scanadu Scout was launched on Indiegogo in 2013 and ended up being one of the most-funded campaigns on Indiegogo. This pocket-sized medical scanner and tracker was developed by a team at the NASA Research Park. The Scanadu Scout was built with sensors designed to read your vital signs and send them wirelessly to your smartphone in seconds. After their successful crowdfunding campaign, In November 2014, Scanadu secured $10.5 Million in Series A funding round to support the company on its path to market, and $35 million in Series B, totaling $49.7 million. Scanadu is in the midst of fulfilling its orders and is receiving consent forms from Indiegogo contributors.


Jibo – $3,711,958

Jibo, the world’s first social robot for the home, has been one of Indiegogo’s most successfully funded campaigns to date. Jibo is an intelligent and interactive robot designed by a social robotics and MIT professor. Since completing its crowdfunding campaign, Jibo moved to Indiegogo InDemand and raised over $3.7 million. After ending their InDemand campaign, Jibo raised an additional $25.3 million series A round of funding. In August of 2015, they raised another $11 million in funding and in December of 2015, they raised yet another $16 million in funding to expand their operation globally. Jibo plans on shipping to Indiegogo Early Adopters in March/April of 2016.

From crowdfunded to the marketplace


Bluesmart – $2,240,021

The Bluesmart suitcase first launched their crowdfunding campaign in late 2014. The Bluesmart team wanted to build the world’s first smart, connected suitcase. They succeeded on December of 2014 by surpassing their crowdfunding goal. Due to high demand from contributors, the team moved the Bluesmart suitcase onto Indiegogo InDemand, raising a total of $2,240,021. Bluesmart began production in August of 2015 and began shipping in September. The successful Bluesmart campaign led to a partnership with Uber and as of November of 2015, Bluesmart is available in MoMa Design stores and Brookstone stores across the country.


Canary – $1,961,663

The New York-based consumer products company launched an Indiegogo campaign raising almost $2 million to produce a revolutionary home security system. After its incredible success on Indiegogo, Canary went on to raise $10 million in funding from Khosla Ventures. Now referred to by TechCrunch as an “Indiegogo Darling”, as of March 2015 Canary is available at Amazon, Best Buy, Home Depot and Verizon Wireless for $249. In June 2015, Canary raised another $30M in their Series B funding round. In September 2015, a man was able to stop his home from being robbed when he was notified by his Canary of a break-in in progress.


TrackR Bravo – $1,709,473

TrackR Bravo is the slimmest item tracking device ever created and is backed by the largest “Crowd GPS” network. TrackR works in two ways. By using the corresponding smartphone app, you can locate lost items attached to TrackR, and conversely can use the TrackR button to locate a lost smartphone. The integration of Crowd GPS means that anytime another TrackR user nears your item, you will be able to locate it. Katherine Boehret of Re/Code compared TrackR to Tile on April 1, 2015, and TrackR emerged as the clear winner. Since its successful crowdfunding campaign in 2014, TrackR Bravo is available on Indiegogo InDemand and in stores at Staples, Brookstone and Best Buy.


Misfit Wearables – $846,675

Misfit Wearables raised nearly $1 million to bring the Misfit Shine activity tracker to market. The company was so successful that it went on to raise $15.2 million in a Series B funding round and a $40 million series C. The Misfit Shine can now be found by customers at Best Buy, Target, and Apple stores across the country. The product is also available for users across iOS, Android and Windows phones globally. Misfit Wearables has partnered with companies such as Beddit and Pebble to integrate other smart fitness products with the Misfit Shine. The Misfit Shine was also been featured in Apple’s “Strength” television ad that aired in early 2014. The company has released multiple new accessories and iterations, such as the Bloom necklace and a lower-priced Misfit Flash. On November 12, 2015, Misfit was acquired for $260 million by the Fossil Group.

The fast lane to market research


Opal Nugget Ice Maker – $2,771,413

The Opal Nugget Ice Maker was created by FirstBuild, a co-creation community that is changing the way products come to market by letting a community influence the product from the very beginning. FirstBuild is backed by GE Appliances, giving them access to world-class engineering and design talent. The idea for the Opal first showed up as a post by a community member on the web forum. It was a simple idea: why didn’t a residential nugget ice maker exist? They listened to the community and launched the product on Indiegogo. The ice maker raised over $2.7 million in funds and proved to be invaluable market research for FirstBuild and GE. FirstBuild is currently deep in the development phase for the Opal and taking pre-orders on their website.

We can’t wait to see what the new year brings for all of our amazing campaigners. The road from concept to the marketplace can be riddled with challenges, but the Indiegogo team is happy to join you in your journey. Whether you’re looking to fund your latest idea, bring your creation to production or see your product on the shelves of your favorite stores, we’ll be along for the ride. Have an inspiring new year.

Ready to make your dream come to life? Download the free Indiegogo Field Guide to get started.

Indiegogo Field Guide

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