August 18, 2016 · Tips & Insights

Design The Perfect Perk Strategy For Your Campaign



Your campaign is nearly ready for launch. Congratulations! Now that you’ve invested countless hours planning, collaborating, and working tirelessly to get to this point, you want the world to know about your launch and back your campaign.

Perks are rewards offered in exchange for a contribution and are a great way to incentivize people to support your project.

Offering irresistible perks in a strategic way is an essential part of campaign success—in fact,  campaigns with perks raise an average of 143% more than campaigns without.

Knowing what types of perks and prices to offer can seem overwhelming.  

The newly unveiled INDIEGOGO PERKS STRATEGY GUIDE is a step by step instructional guide on how to utilize perks to amplify your campaign.  Here are just a few of the best practices you’ll learn to hit the ground running:

Releasing Secret Perks

Want to make backers feel special? Offer a secret perk. You can create a secret perk to thank early supporters, tailor a perk for an organization, or discount an item just for certain influencers.

Not Overpromising

Stick to what you know you can do and deliver on. To maintain a good relationship with customers, set realistic expectations that you can meet.

Offer a Limited-Time Special Price

An early-bird discount for contributions by a certain date prompts supporters to give on the spot, and generates the sense of urgency for a strong start.

Shipping Everywhere & Setting Clear Expectations

Make sure people know what they’re getting when they support your campaign. This includes when orders will be shipped and delivered, especially internationally.

Pro Tip: It’s always a good idea to stay in regular contact with your backers. For stronger engagement and happier backers, weave frequent communication about shipping and other project milestones into your content and marketing updates.

For more on production and fulfillment, formatting your perks, and offering upgrades to encourage repeat contributions, read the new Perk Strategy Guide.