Posts by Indiegogo

July 31, 2012 · Tips & Insights

Indiegogo Insight: Winning the Middle Game

Our data shows that, on average, campaigns raise the most money during the beginning and end of their timeline. We find that successful campaigns raise, on average, 49% percent of their goals during the first and last 10% of the campaign length. However, even successful… read more

July 17, 2012 · Tips & Insights

Indiegogo Insight: Perk Pricing Practices

When considering how to price your perks remember: lower value perks attract more total contributions, while higher value perks raise a higher percentage of total funds. Though each campaign is different, we recommend offering strong perks priced at $25, $50, $100, $500, and $1000. We… read more

December 16, 2011 · Tips & Insights

Owning your Campaign: Part 4 – Sharing is caring!

I’m Melissa and I’m an IndieGoGo campaign owner here on the blog to write a series of posts about my first crowdfunding experience. This includes everything that I do, questions that arise and areas I wasn’t expecting, from pre-launch preparation to what happens after my… read more

December 5, 2011 · Tips & Insights

Owning your Campaign: Part 3 – All about Perks

I’m Melissa and I’m an IndieGoGo campaign owner here on the blog to write a series of posts about my first crowdfunding experience. This includes everything that I do, questions that arise and areas I wasn’t expecting, from pre-launch preparation to what happens after my… read more

November 30, 2011 · Tips & Insights

Owning your Campaign: Part 2 – Your Pitch Video

I’m Melissa and I’m an IndieGoGo campaign owner here on the blog to write a series of posts about my first crowdfunding experience.  This includes everything that I do, questions that arise and areas I wasn’t expecting, from pre-launch preparation to what happens after my… read more